Performance Marketing Manager Company Digital Khidki Branding Pvt Ltd Job Type Full-Time Location Add Location Position Overview We are seeking an experienced and data-driven Performance Marketing Manager to lead and optimize our digital advertising initiatives across multiple platforms The ideal candidate will be responsible for planning executing monitoring and scaling paid marketing campaigns to achieve measurable growth and ROI for our clients and in-house brands Key Responsibilities1 Paid Campaign Strategy Execution Develop and manage performance marketing strategies across Google Ads Meta Ads YouTube Ads LinkedIn Ads and other platforms Execute campaigns for lead generation brand awareness conversions and retargeting Plan budgets forecast performance and optimize spending to achieve maximum ROI 2 Campaign Optimization Monitor daily campaign performance and implement real-time optimization Perform A B testing for creatives audiences keywords and landing pages Reduce cost per lead CPL cost per acquisition CPA and improve overall conversion rates 3 Analytics Reporting Track KPIs using Google Analytics Meta Insights and other analytics tools Prepare weekly and monthly performance reports with insights and action plans Analyze user behavior funnel metrics and attribution to guide strategic decisions 4 Collaboration Coordination Work closely with design content and sales teams to align campaign creatives and messaging Coordinate with clients to understand goals gather insights and share campaign results Collaborate with the technical team to ensure proper tracking pixels UTM parameters and event setups 5 Market Research Innovation Stay updated with industry trends algorithm changes and new ad formats Research competitor strategies and benchmark performance Identify new opportunities and channels for scalable growth Required Skills Qualifications Bachelor s degree in Marketing Business or a related field 3-5 years of proven experience in performance marketing Strong hands-on experience with Google Ads Meta Ads Manager Google Analytics GA4 and Tag Manager Excellent understanding of performance metrics such as CPC CTR CPL ROAS and CAC Ability to manage large budgets and deliver high ROI Strong analytical mindset with proficiency in Excel Sheets Good communication presentation and team collaborati Job Type Full time Pay 9 318 44 - 60 000 00 per month Work Location In person