We are seeking a skilled and data-driven SEO Specialist to join our marketing team In this role you will be responsible for optimizing our website and content for search engines to increase organic visibility traffic and conversions You will play a pivotal role in implementing both on-page and off-page SEO strategies and collaborate across content web development and marketing teams to drive results Key Responsibilities 1 Strategy Execution Develop implement and manage comprehensive SEO strategies that align with business goals Conduct competitive analysis to identify gaps and opportunities in search Plan and execute keyword research and mapping to targeted landing pages 2 On-Page Optimization Optimize website content meta tags headers internal linking and images Collaborate with content teams to ensure SEO best practices are implemented in recent and existing content Monitor site architecture and ensure crawlability and indexability 3 Off-Page SEO Develop and manage link-building campaigns outreach and partnerships Monitor backlink profile and identify disavow opportunities 4 Technical SEO Conduct regular technical audits and troubleshoot crawl errors page speed issues and mobile usability Work with developers to implement technical fixes including structured data redirects XML sitemaps etc 5 Analytics Reporting Use tools like Google Analytics Search Console Ahrefs SEMrush and Screaming Frog to monitor performance Track keyword rankings CTR bounce rates and conversion from organic traffic Provide monthly SEO reports with insights and recommendations Must-Haves 2-5 years of experience in SEO agency or in-house Strong understanding of search engine algorithms and ranking factors Proficiency with SEO tools e g Ahrefs SEMrush Moz Screaming Frog Google Search Console GA4 Experience with CMS platforms like WordPress Webflow Shopify or others Knowledge of HTML CSS and technical SEO principles Strong analytical and problem-solving skills Excellent communication and project management skills Nice-to-Haves Experience with international SEO or large-scale enterprise websites Basic knowledge of JavaScript Core Web Vitals and schema markup Familiarity with A B testing tools and CRO practices