We are looking for a HIGHLY MOTIVATED candidate to become a core part of our Marketing team and lead our vision to make instant affordable diagnostics accessible to every Indian This is your opportunity to become a part of India s healthcare revolution work deeply with the healthcare ecosystem and save lives This role involves strategizing executing and optimizing PPC campaigns conducting keyword research manage bids and analyze performance metrics Responsibilities Successfully plan create and manage PPC campaigns across a variety of channels like Google Facebook Instagram Amazon Flipkart etc Keyword research and management to optimize bids add PPC keywords and negative keywords Optimize bidding at keyword placement device geographic demographic and other levels Perform daily account management of PPC campaigns review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget maintain Quality Score impression share and other important metrics Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates Monitor evaluate and present the performance of campaigns by generating weekly and monthly performance reports to analyze trends goals opportunities and other key performance indicators Stay on top of search engine and PPC industry trends Are you our ideal candidate Bachelor s degree or equivalent experience Strong communication and interpersonal skills Excited about working in a startup workplace - more ownership more hustle more impact Focused and goal-oriented Passionate about solving for Indian healthcare ecosystem Bonus Previous experience working with D2C brands or advertising agencies Job Types Full-time Permanent Pay 500 000 00 - 800 000 00 per year Benefits Health insurance Paid sick time Schedule Day shift Supplemental Pay Performance bonus Yearly bonus Experience total work 1 year Preferred Google Ads 1 year Preferred Digital marketing 1 year Preferred Facebook Advertising 1 year Preferred Work Location In person