Poptech Growth Pvt Ltd • Bengaluru • Full-Time

Sr Manager - Performance Marketing

Growth & Marketing

Full-Time • 35 Years • HSR Layout, Bengaluru

ABOUT POP

POP is India's UPI-first rewards platform built for Gen Z. We're rewriting how young India spends, earns, and builds financial habits through a payments and shopping experience that actually feels good to use as well as rewarding to be loyal towards. We're growing fast and we need someone to make paid acquisition work as hard as our product does.

THE ROLE

We're looking for a Sr Manager - Performance Marketing, who can own the full paid acquisition engine at POP, from strategy to creative briefing to optimization to attribution. This isn't a "manage the agency" role. You'll be hands-on in the accounts, opinionated about what works, and accountable for CAC and downstream retention metrics.

You'll report directly to founding leadership and work closely with product, data, and content.

WHAT YOU'LL OWN

- Full ownership of paid media across Meta, Google, and emerging channels — budget, strategy, execution.
- CAC targets by product line (UPI onboarding, Bill Payments, Shop and others) with cohort-level accountability.
- Creative pipeline: briefing, testing frameworks, iteration velocity. You know that the creative is the targeting now.
- Attribution and measurement: building the right view of what's actually working, not just last-click.




- Collaboration with the data team on funnel analytics, FTE tracking, and early retention signal from paid cohorts.
- Influencer and performance hybrid plays: you understand where creator-led content and paid amplification intersect.
- Scaling what works without breaking unit economics.

WHAT WE'RE LOOKING FOR

- 3–5 years in performance marketing, with at least 2 years owning budgets above 60L/month minimum.
- Deep hands-on experience with Meta Ads Manager — campaign architecture, creative testing, audience strategy.
- Comfort with data — you can pull your own numbers, spot anomalies, and build basic attribution logic without waiting for an analyst.
- Strong instinct for Gen Z consumer behavior and what makes fintech products feel worth using.
- Experience in fintech, consumer apps, or high-frequency transaction products is a strong plus.
- You've worked in a 01 or high-growth setting before, so you know what scrappy-but-rigorous looks like.

BONUS POINTS

- Experience with UPI ecosystem or credit card acquisition.
- Familiarity with MMP tools (Branch, Appsflyer, etc.) and mobile attribution.
- You've run creator-amplified paid campaigns, not just traditional performance.

WHAT YOU'LL GET

- Direct ownership, no layers.
- A product that Gen Z actually wants to use, which makes the marketing problem genuinely interesting.
- Founding-team proximity and a seat at the growth table.

📌 Senior Manager - Performance Marketing (Bengaluru)
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