Job Title: Automobile Marketing Manager
Department: Marketing
Location:
Reports To: General Manager / Head of Sales & Marketing
Experience Required: 510 years in automobile or related industry

Job Summary:

The Automobile Marketing Manager is responsible for developing and executing marketing strategies to promote the dealership or brand, increase footfalls, enhance brand awareness, and drive vehicle sales. The role involves both digital and traditional marketing channels, event planning, CRM, and market research.

Key Responsibilities:

- Develop and implement strategic marketing plans in alignment with sales targets and brand guidelines.
- Design and manage digital marketing campaigns including SEO, SEM, social media, and email marketing.
- Coordinate and execute ATL/BTL activities, roadshows, and dealership events.
- Liaise with the sales team to create promotional offers and sales campaigns.
- Analyze market trends, customer behavior, and competitor activities to identify new opportunities.
- Manage marketing budgets effectively and ensure ROI tracking.




- Collaborate with advertising agencies, printers, and media partners.
- Maintain and enhance the dealership's online presence through the website and online directories.
- Monitor customer feedback and support CRM activities to improve customer retention.
- Prepare periodic reports on campaign effectiveness, brand performance, and marketing KPIs.

Key Skills & Competencies:

- Robust understanding of automotive market dynamics.
- Excellent communication and interpersonal skills.
- Proficiency in digital marketing tools and platforms (Google Ads, Facebook Business, Analytics, etc.).
- Creative thinking with attention to detail.
- Ability to manage multiple projects and deadlines.
- Team management and leadership skills.

Qualifications:

- Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
- Experience in the automotive industry is a must.
- Proven track record of successful marketing campaign execution.

📌 Marketing Manager (Surat)
🏢 BMW Eminent Cars Surat
📍 Surat