2. DIGITAL & PERFORMANCE
Salary range: 25,000 per month

Company Description Namma League is a Bengaluru-born marketing media organization focused on building reach and helping business' reach namma Bengaluru audience.

Role Description The Marketing Specialist is a full-time, on-site role based in Bengaluru. This position is responsible for planning and executing marketing campaigns that promote Namma Leagues amateur sports leagues and community initiatives. Day-to-day tasks include conducting market research, developing and implementing marketing strategies, coordinating with sales and operations teams, and managing communication across digital and offline channels. The Marketing Specialist will engage with participants, partners, and sponsors, support event promotions, track campaign performance, and contribute to content and messaging that reflect Namma Leagues values of inclusivity and community-driven sport. The role involves regular on-ground presence at league venues and events to understand audience needs and ensure consistent brand representation.
Candidate must be able to perform the following tasks:
Campaign Execution: Build, manage, and optimize multi-channel campaigns (primarily Meta and Google Ads) from scratch and evergreen funnels.
Analytical Strategy: Manage large-scale budgets with a laser focus on ROI. You will track CAC, CTR, and ROI while ensuring we stay within our target unit economics.
Funnel Optimization:



Collaborate with the creative and web teams to improve Landing Page Conversion Rates (CVR) and ad creative performance (Hook rates/CTR).
Data-Driven Reporting: Provide daily/weekly insights on campaign performance. Explain why metrics moved (e.g., the relationship between CPM and CTR) rather than just reporting the numbers. Create reports and provide actionable insights.
Testing & Experimentation: Run rigorous A/B tests on ad creatives, audiences, and landing pages to identify winning combinations and scale them efficiently.
Qualifications
Candidates should possess robust Communication and Customer Service skills to interact effectively with participants, partners, and internal teams.
Candidates should possess Market Research and Marketing Strategy skills to analyze audience insights and design targeted campaigns.
Candidates should possess Sales and relationship-building skills to support sponsorships, partnerships, and league registrations.
Candidates should have familiarity with digital marketing tools, social media management, and basic analytics to measure campaign performance.
Candidates should demonstrate excellent organizational skills, attention to detail, and the ability to manage multiple projects and deadlines.
Candidates should have a bachelors degree in Marketing, Communications, Business, Sports Management, or a related field, or equivalent practical experience.
Experience in marketing, preferably with +1 year specific experience in performance marketing. Bengaluru is an added advantage.

📌 Digital & Performance Marketing Specialist (Bengaluru)
🏢 Namma League
📍 Bengaluru