TRAVEL AND TOURISM INDUSTRY

Performance Marketing Associate
LOCATION : Gurgaon
EXPERIENCE : 3-5 yrs
EMPLOYMENT TYPE : Full time (HYBRID role)

About the Business
A leading digital-rst experiential travel and tourism platform serving more than 2 million travellers
annually and operating at a 500 Cr+ revenue scale. Supported by a large partner ecosystem and a team
of 200+ professionals, the business is transforming how travellers discover, plan and book curated
experiences across India and international destinations.
The organisation believes that outstanding customer journeys are deliberately designed, continuously
improved and powered by data, creativity and empathy. Teams work with high ownership, speed and a
strong focus on measurable customer and business outcomes.
About the Role
The Performance Marketing Associate will support and scale paid acquisition across multiple digital
channels. This role suits a data-driven, execution-focused marketer with hands-on campaign experience,
strong analytical ability and a keen interest in marketing technology, consumer behaviour and emerging
industry trends.
Working closely with the Growth team, the incumbent will execute campaigns, monitor performance,
conduct market and competitor research and identify optimization opportunities that improve
acquisition eciency and campaign outcomes.
Campaign Execuon & Performance Markeng
• Execute and manage paid campaigns across Google Ads, Meta, YouTube, Bing and other relevant
acquisition channels.
• Support campaign setup, audience creation, bid management, budget pacing and ongoing performance
monitoring.
• Continuously optimize campaigns to improve performance,



lead quality and acquisition eciency.
• Ensure campaigns launch accurately and follow platform and measurement best practices.
Market Research & Compe¢ve Analysis
• Conduct regular competitor analysis to identify trends, messaging approaches, creative patterns and
campaign opportunities.
• Research customer behaviour, audience segments and industry developments to support campaign
planning.
• Monitor platform updates, new advertising formats and emerging best practices; recommend relevant
opportunities.
• Translate market research into better targeting, positioning and creative eectiveness.
Funnel Op¢miza¢on & Experimenta¢on
• Identify conversion bottlenecks from advertisement click through lead generation and support funnel
improvements.
• Support A/B tests across creative, audiences, ad copy, landing pages and oers.
• Work with Product, Creative, CRM and Sales teams to implement and evaluate experiments.
Digital Growth & Customer Experience OpportunitiesDigital Growth & Customer Experience Opportunities

• Track experiment results systematically and document learnings for future campaigns.
Analytcs & Reportng
• Monitor CTR, CPC, CPL, CAC, conversion rate, ROAS and other channel-specic metrics.
• Prepare regular performance reports and dashboards with actionable insight.




• Analyse campaign data to identify trends, optimization opportunities and areas needing intervention.
• Support attribution analysis and maintain accurate campaign tracking with relevant analytics tools.
Cross-functonal Collaboraton
• Coordinate with Creative teams to ensure timely delivery of advertising assets.
• Collaborate with Growth, Analytics, CRM, Product and Sales on acquisition initiatives.
• Work with external agency partners where required to ensure smooth execution and reporting.
• Maintain campaign documentation, trackers and performance records.
Qualicatons & Experience
• 35 years of hands-on Performance Marketing or Digital Marketing experience.
• Working knowledge of Google Ads, Meta Ads Manager and web analytics platforms such as Google
Analytics.
• Robust analytical mindset and the ability to interpret campaign data and translate it into action.
• Practical experience in campaign execution, reporting and optimization.
• Good understanding of paid acquisition, digital funnels, attribution and conversion metrics.
• Prociency in Excel or Google Sheets; familiarity with Looker Studio or a similar reporting tool is an
advantage.
• Strong attention to detail, curiosity and the ability to learn in a fast-paced environment.
• Excellent communication and cross-functional collaboration skills.
• Familiarity with AI-powered tools for research, content ideation, campaign optimization and workow
automation is an advantage.
Digital Growth & Customer Experience OpportunitiesDigital Growth & Customer Experience Opportunities

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