Social Media ManagerSGA | The Weekend School | Chate Prep Plus | Chate Coaching ClassesLocation: Goregaon, MumbaiWork Mode: On-siteEmployment Type: Full-timeIndustry: Education, Student Development and EdTechAbout the RoleWe are looking for a creative, organised and execution-focused Social Media Manager to manage the digital presence of four education brands:SGA – Sampurna Growth Academy: Holistic education and life-growth platformThe Weekend School (TWS): Weekend programmes for leadership, creativity and essential life skillsChate Prep Plus (CPP): Smart academic preparation, test series, crash courses and online learningChate Coaching Classes (CCC): Established academic coaching brandThis is not only a posting role. You will be responsible for understanding each brand, planning content, coordinating shoots, creating campaigns, publishing consistently and improving reach, engagement and enquiries.Key ResponsibilitiesContent Strategy and PlanningCreate separate monthly content calendars for all four brands.Understand the different audiences, objectives and communication styles of each brand.Convert programme ideas, student problems, academic topics and founder insights into engaging content.Plan content for Instagram, Facebook, YouTube, LinkedIn and WhatsApp.Maintain the right balance between educational, inspirational, promotional and community-focused content.Content CreationWrite captions, hooks, video scripts, carousel content, ad copy and campaign messages.Coordinate and conduct basic photo and video shoots with students, teachers, coaches and team members.Create or coordinate reels, short-form videos, carousels, posters, stories and testimonials.Work with designers and video editors while also being capable of creating quick content independently using Canva and mobile editing tools.Repurpose one idea into multiple formats across different platforms.Social Media ManagementPublish content according to the approved calendar.Manage comments, messages, enquiries and community interactions.Maintain a consistent brand voice and visual identity for each brand.Track trends, formats and platform updates relevant to students,



parents and educators.Maintain an organised content bank of photographs, videos, testimonials, scripts and creative assets.Campaigns and Lead GenerationCreate social media campaigns for workshops, batches, test series, online courses and events.Coordinate with the marketing and admissions teams to generate and follow up on enquiries.Support paid advertising campaigns with creatives, copies, landing-page ideas and audience insights.Create urgency-based and conversion-focused campaigns without making the communication excessively sales-oriented.Track which content and campaigns generate enquiries, registrations and admissions.Analytics and ReportingMonitor reach, engagement, follower growth, watch time, enquiries and conversions.Prepare a easy weekly performance report for each brand.Identify high-performing topics and formats and recommend improvements.Conduct regular content experiments with different hooks, formats and calls to action.Focus on meaningful business outcomes rather than vanity metrics alone.Brand-Wise FocusSGAHolistic education, personal growth, life skills and future-readinessFounder vision, educational insights and thought leadershipBuilding trust with parents, students, educators and potential partnersThe Weekend SchoolLeadership, creativity, communication and practical learningStudent experiences, workshop moments, transformations and testimonialsEnergetic, youthful and curiosity-driven contentChate Prep PlusSmart study methods, exam preparation and academic problem-solvingSSC, CBSE, CET and other relevant student-focused contentTest series, crash courses, online batches and live doubt-solving promotionsChate Coaching ClassesAcademic results, faculty expertise and student success storiesBranch activities, admissions,



examinations and parent communicationStrengthening the established trust and legacy of the CCC brandIdeal CandidateHas experience managing social media pages for a brand, organisation or personal project.Understands Instagram Reels, YouTube Shorts, carousels, stories and content trends.Can write clearly in English, Hindi and Marathi, or is comfortable creating bilingual content.Has strong storytelling, communication and coordination skills.Understands the difference between content that attracts attention and content that generates enquiries.Is comfortable interacting with students, parents, teachers and senior team members.Can manage multiple brands without mixing their communication styles.Is willing to work hands-on in an early-stage and fast-moving environment.Can take feedback, meet deadlines and maintain consistent output.Preferred SkillsCanvaCapCut, VN, Premiere Pro or similar editing toolsMeta Business SuiteInstagram and YouTube analyticsGoogle Sheets and Google DriveBasic photography and videographyAI tools for research, ideation, writing and content productionBasic understanding of Meta Ads is an advantageKey Performance IndicatorsYour performance will be evaluated on:Content consistency and qualityGrowth in relevant reach and engagementVideo views and audience retentionNumber and quality of enquiries generatedCampaign performance and registrationsSpeed of executionBrand consistencyCommunity responsivenessAbility to independently plan and execute contentWhat We Are Looking ForWe are not looking for someone who only schedules posts.We are looking for someone who can:Understand the idea → find the story → create the content → publish it → measure the outcome → improve the next campaign.Application ProcessPlease share:Your resumeLinks to social media pages or content you have managedThree reels, posts or campaigns created by youYour current locationCurrent and expected salaryEarliest joining dateShort AssignmentSelect any one of our brands—SGA, TWS, CPP or CCC—and submit:Three reel ideasOne carousel ideaOne lead-generation campaign ideaA seven-day sample content calendarSend your application with the subject line:Application – Social Media Manager | Goregaon

📌 Social Media Manager (Goregaon)
🏢 Sampurna Growth Academy
📍 Goregaon