The AGM - Head of Marketing will be responsible for conceptualizing, leading, and executing the overall marketing and brand strategy for the organisation. The role requires strong expertise in retail and experiential marketing, brand collaborations, digital-led consumer engagement, and driving measurable impact on footfalls, sales, and customer loyalty. The incumbent will be a strategic partner to business teams, ensuring that organisation continues to position itself as India’s largest and most premium shopping destination.Key ResponsibilitiesStrategic Marketing & Brand Positioning- Contribute-in driving sales for brands and increase footfall at the mall.- Define and execute the annual marketing strategy aligned with the mall’s business objectives.- Strengthen brand positioning of the organization as the “Fashion, Dining & Entertainment Destination”- Build integrated marketing campaigns across ATL, Digital, and PR platforms.Consumer & Retail Engagement- Drive sustained increase in footfalls and retailer sales through targeted campaigns.- Conceptualize large-format seasonal campaigns, festivals, and experiential events.- Build strong partnerships with retailers for co-branded promotions and tactical sales activations.Digital, Loyalty & Innovation- Lead digital-first initiatives including social media, influencer tie-ups, and omni-channel engagement to achieve loyalty target by integrating the program in marketing campaigns.- Oversee CRM/loyalty programs to enhance repeat footfall and customer stickiness.Business Impact & Analytics- Monitor and track budgets on marketing spends with clear KPIs – footfalls, conversions, dwell time, sales uplift.- Use market research, consumer insights,



and data analytics for sharper targeting.- Prepare monthly/quarterly reviews and present performance to leadership.Team & Stakeholder Management- Lead, mentor, and develop the marketing team.- Work closely with Retail Operations, Leasing, Finance, and corporate teams to align on business objectives.- Manage external agencies (creative, digital, media, PR, event agencies) to ensure timely and quality delivery.MandatoryProven record of managing multi-channel campaigns with annual marketing budgets of ~INR 10 Cr with the intent to- :+X% footfall growth as per business plan- .+Y% sales uplift across anchor and premium retailers- .Deliver on cost-to-impact ratio within target range for marketing ROI.Experience in having led, designed, and delivered digital and experiential marketing campaigns.Ability to manage, lead, guide and develop a team of professionals.Exposure to having managed multiple stakeholders in a dynamic and fast paced business environment.Selection CriteriaMandatoryMBA/PGDM in Marketing, Communications, or related field15 years of relevant experience in retail/real estate/luxury/lifestyle/FMCG sectors with 4-5 years as Lead – MarketingStrong experience in retail marketing, brand collaborations, digital marketing, and consumer engagementAbility to think analytically using data and insights with robust execution orientationCreative mindset with a strong understanding of consumer trends and market shiftsExcellent stakeholder management and influencing skillsCommunicates clearly across levels. Excellent communication and presentation skillsStrong leadership and team management abilitiesDesirableUnderstanding of real estate businessWorks effectively both independently and as part of a teamRemains composed and dependable under pressure or tight timelines

📌 Agm/Dgm – Marketing (Mormugao)
🏢 GGV
📍 Mormugao