Job Description: Key Responsibilities

1. Sales Leadership & Strategy

- Drive sales of John Deere construction equipment (excavators, backhoes, loaders, etc.) in a defined territory.

- Work with dealers/distributors: coordinate with them to push JD products, plan promotions, and deliver technical training.

- Implement strategic sales initiatives and align with company targets.

- Use incentive programs and sales promotions to hit targets.

- Dealer Training and Support

- Arrange product and application training for dealer sales teams.

- Act as product expert: help dealers understand JD’s construction products, their usage, and advantages.

- Support sales process with technical knowledge and customer-facing support.

- Customer & Market Management

- Build and maintain relationships with key construction customers (contractors, rental companies, heavy-equipment buyers).

- Monitor the market: gather customer feedback, track competitor products, and recommend new product strategies.

- Attend and support construction and industry events in the territory.

- Field Sales & Reporting

- Regular travel:



visit dealers and customers, sometimes up to 75% travel is required.

- Prepare sales forecasts, territory business plans, and performance reports.

- Work cross-functionally: coordinate with product, marketing, service, and operations teams.

- Team Management (if Senior Role)

- Mentor or manage junior sales staff (e.g., Territory Sales Managers).

- Provide leadership to sales teams, set targets, and ensure team achieves KPI.

Required Skills & Experience

- Experience in construction or off-road equipment sales or marketing.

- Solid understanding of heavy construction machines (excavators, loaders, attachments).

- Experience working with a dealer network is often required.

- Business acumen: able to design and implement sales strategies.

- Excellent communication and negotiation skills.

- Proficiency in MS Office (Excel, PowerPoint, Word) for reporting and presentations.

- Flexibility: willingness to travel frequently for customer/dealer meetings.

📌 Area Sales Manager (Anantapur)
🏢 RECEX
📍 Anantapur