Company Description SuperBottoms is India's leading sustainable brand for innovative baby and mom essentials, focused on eco-friendly, reusable products that are gentle on babies and the environment. Born from a real parenting challenge, the brand was created to offer secure, dry, and spill-free cloth diaper solutions tailored to the needs of Indian families. SuperBottoms has built a strong and engaged ParentTribe community of over 74,000 members, who actively contribute insights and feedback to improve products and experiences. Many team members are parents who first used the products and later joined the company, creating an authentic, consumer-centric culture. Supported by Series A funding of Rs. 22.5 crore from DSG Consumer Partners and Saama Capital, SuperBottoms continues to grow as a trusted parenting partner.
Role Description This is a full-time hybrid role for a Social Media Manager based in Mumbai, with flexibility for partial work from home. The Social Media Manager will plan, create, and publish content across social media platforms, ensuring consistent brand voice and alignment with marketing goals. Daily tasks include managing social media calendars, coordinating campaigns, optimizing posts for engagement, and monitoring trends relevant to sustainable parenting and baby care. The role involves community management,



including responding to comments and messages, engaging with the ParentTribe, and collaborating with internal teams to amplify product launches and brand initiatives. The Social Media Manager will track performance metrics, generate reports, and refine strategies to drive growth, awareness, and meaningful interaction with the SuperBottoms audience.
Qualifications

- Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills to manage platforms and improve reach and engagement.
- Candidates should possess Content Strategy and Writing skills to plan, craft, and adapt content for different audiences and channels.
- Candidates should possess excellent Communication skills to interact with online communities, internal stakeholders, and external partners.
- Experience with analytics tools, reporting, and data-driven decision-making in digital or social media roles is beneficial.
- Familiarity with parenting, baby care, or sustainable consumer products is an advantage, as is experience working with online communities or consumer brands.
- Bachelor's degree in Marketing, Communications, Media, or a related field is preferred, along with the ability to work collaboratively in a fast-paced, mission-driven environment.

📌 Social Media Manager (Mumbai)
🏢 SuperBottoms
📍 Mumbai