Department: Marketing & Strategic Initiatives
Location: Sri Venkateswara College of Engineering (SVCE), Sriperumbudur, Chennai

Reports To: Head – Marketing & Strategic Initiatives
Role Purpose: The Marketing Executive will play a pivotal role in strengthening SVCE's brand visibility, student recruitment, and stakeholder engagement by executing integrated marketing campaigns across digital, print, events, media, and institutional branding. The incumbent will work closely with the Marketing & Strategic Initiatives team to enhance admissions, promote institutional achievements, support department-level marketing, and improve the overall market perception of SVCE.

Key Responsibilities
Execute integrated marketing campaigns that generate quality enquiries, branding and admissions campaigns.
Executive and launch marketing automation through CRM (Drip marketing viz. email, whatsapp, Agentic AI) and digital campaigns.
Support PR, events,



media and vendor management.
Coordinate with Content Writer, Graphic Designer, Photographer, and Video Editor to produce marketing assets.

Track campaign KPIs and prepare MIS dashboard on weekly and monthly marketing performance reports
Coordinate website updates and SEO initiatives.
Relevant Experience (Mandatory)
Mandatory Experience: 2–4 years in higher education marketing, digital marketing or brand marketing.
Technical Proficiency
Technical Proficiency- Hands on experience in: Google Analytics, Tag Manager, GA4, Meta Ads, Google Ads, Advanced - MS Excel,CRM tools, Canva, WordPress, basic SEO.
Cross-functional Collaboration
Work closely with: Admissions Team ,Academic Departments ,Placement Cell ,Alumni Relations ,Campus Life

📌 Marketing Executive (Sriperumbudur)
🏢 Sri Venkateswara College Of Engineering
📍 Sriperumbudur