About us We're one of India's fastest-growing D2C menswear brands, built around a easy obsession: the perfect pair of pants. What started with custom-fit bottomwear has grown into a full modern menswear label that's fit-first, comfort-obsessed, and now live across 16+ stores and a fast-scaling online business. We're building one of India's most loved apparel brands and social is where that brand comes to life.

We're looking for a social-first Social Media Manager to own our presence across platforms — someone who lives on the timeline, spots culture before it peaks, and turns it into content people actually want to share. You'll shape strategy, work with creators and internal teams, and grow an engaged community around the brand.

Own the social strategy and content calendar across all key platforms
Plan and ship social-first campaigns that drive awareness, engagement,



and community growth
Stay ahead of trends, cultural moments, and platform shifts and act on them fast
Collaborate with creators, influencers, PR, photographers, designers, and marketing to bring ideas to life
Manage day-to-day publishing and community engagement
Track performance and use insights to sharpen what's working

2–5 years running social for a fashion, lifestyle, or D2C brand
~ Deep fluency in platforms, internet culture, and emerging content formats
~ A track record in content strategy, campaign execution, and creator collaborations
~ Sharp storytelling, strong project management, and a proactive, creative instinct for what makes content resonate
~

📌 Social Media Manager - Hybrid Job (Mumbai)
🏢 The Pant Project
📍 Mumbai