Role Overview

We are looking for a Brand Designer who can lead end-to-end brand creation and shape compelling visual identities for modern businesses. This is a project-based role where you will not only design but also define brand strategy, guide creative direction, and ensure cohesive execution across all touchpoints. You will work closely with internal teams and clients to translate business goals into distinct, scalable, and high-impact brand systems.

Key Responsibilities

Brand Strategy & Direction

- Lead brand discovery and define overall creative direction
- Understand business goals, audience, and positioning
- Conduct competitor and market analysis
- Develop mood boards and visual territories
- Translate insights into clear brand narratives and design directions

Creative Leadership

- Own and drive the entire branding process from concept to execution
- Present and defend creative concepts with strong rationale
- Ensure consistency and quality across all deliverables
- Mentor/guide designers (if applicable) and review outputs
- Maintain a high bar for design excellence and innovation

Brand Identity Development

Oversee and/or design:

- Logo systems
- Color palette and visual language
- Typography systems
- Iconography and graphic elements
- Overall brand style and tone

Brand Guidelines & Systems

- Develop comprehensive and scalable brand guidelines
- Define rules for logo usage, colors, typography, and imagery
- Ensure adaptability across digital and offline channels
- Build systems that support long-term brand consistency

Applications & Experience Design

Guide and/or create applications across:

- Website design direction (homepage and UI style)
- Social media (feeds, carousels, reel covers)
- Marketing creatives and campaigns




- Print and physical branding (business cards, packaging, etc.)

Ensure all applications align with the brand narrative and strategy.

Delivery & Handoff

- Oversee final asset delivery and quality control
- Ensure all files are structured, organized, and scalable
- Deliver assets in required formats (Figma, AI, PSD, SVG, PNG, JPG, PDF, Canva if needed)
- Maintain documentation for future brand use

Requirements

- Strong portfolio showcasing end-to-end branding projects
- Proven experience in creative direction or senior brand design roles
- Deep understanding of branding, storytelling, and visual systems
- Expertise in Figma and Adobe Creative Suite
- Exceptional typography, layout, and composition skills
- Ability to think strategically and execute visually
- Solid presentation and client communication skills
- Ability to manage timelines and multiple projects independently

Deliverables

Each project should include:

- Brand Discovery & Strategy Summary
- Mood Boards & Creative Direction
- Logo & Identity System
- Brand Guidelines (Brand Book)
- Social Media & Marketing Templates
- Website Style Direction / UI Kit
- Mockups & Real-world Applications
- Source Files & Organized Asset Library
- Export-ready Assets

Preferred Experience

- Experience working with agencies or branding studios
- Exposure to startups and scaling brands
- Industry experience in SaaS, healthcare, hospitality, retail, or consumer brands
- Understanding of UI/UX and digital-first branding
- Familiarity with AI-assisted creative workflows

What We're Looking For

Someone who doesn't just design - but thinks, directs, and builds brands with intent.

You should be able to take ownership, challenge briefs, and deliver work that is strategic, distinctive, and execution-ready.

📌 Brand Designer (India)
🏢 StratGo Media
📍 India