Position Overview

We are looking for a driven and relationship-focused Business Development professional to lead sales and growth initiatives

within the Cafe segment of the HORECA (Hotel, Restaurant, Cafe) channel. The ideal candidate will have a strong background in B2B sales to cafes, QSRs, or food & beverage outlets, with a proven ability to build partnerships, drive revenue, and expand

market presence.

Roles & Responsibilities

● Identify, prospect, and onboard new cafe, QSR, and HORECA clients within the assigned territory

● Build and maintain strong relationships with cafe owners, chains, franchise operators, and procurement teams

● Achieve monthly, quarterly, and annual sales targets for the cafe segment

● Develop and execute territory-wise business development plans to grow market share

● Conduct regular client visits, product demonstrations, and negotiations

● Manage the complete sales cycle — lead generation, pitching, negotiation, closing, and after-sales support

● Coordinate with supply chain/operations teams to ensure timely order fulfillment and service delivery

● Monitor competitor activity, market trends, and pricing within the cafe/HORECA space

● Maintain accurate records of client interactions,



sales pipeline, and forecasts (CRM/Excel)

● Collaborate with marketing teams for promotional activities, trade schemes, and visibility drives

● Ensure high levels of customer satisfaction and repeat business through consistent engagement

Required Skills & Experience

● 3–5 years of proven experience in cafe sales / HORECA / B2B field sales

● Solid existing network within cafes, coffee chains, restaurants, or food service outlets is a plus

● Excellent communication, negotiation, and relationship-building skills

● Self-motivated with a target-driven approach and strong ownership mindset

● Ability to travel extensively within the assigned territory

● Proficiency in MS Office/Excel; CRM tool experience preferred

● Basic understanding of the F&B;/coffee/beverage industry, pricing, and distribution dynamics

Educational Qualification

● MBA/PGDM in Sales & Marketing.

Key Competencies

● Territory & Account Management

● Consultative Selling

● Negotiation & Closing

● Market Intelligence

● Relationship Management

● Ownership & Accountability

ilemjapan.com

📌 Business Development Executive (Ahmedabad)
🏢 ILEM JAPAN
📍 Ahmedabad