Social Media Manager

SGA | The Weekend School | Chate Prep Plus | Chate Coaching Classes

Location: Goregaon, Mumbai

Work Mode: On-site

Employment Type: Full-time

Industry: Education, Student Development and EdTech

About the Role

We are looking for a creative, organised and execution-focused Social Media Manager to manage the digital presence of four education brands:

- SGA – Sampurna Growth Academy: Holistic education and life-growth platform
- The Weekend School (TWS): Weekend programmes for leadership, creativity and essential life skills
- Chate Prep Plus (CPP): Smart academic preparation, test series, crash courses and online learning
- Chate Coaching Classes (CCC): Established academic coaching brand

This is not only a posting role. You will be responsible for understanding each brand, planning content, coordinating shoots, creating campaigns, publishing consistently and improving reach, engagement and enquiries.

Key Responsibilities
Content Strategy and Planning

- Create separate monthly content calendars for all four brands.
- Understand the different audiences, objectives and communication styles of each brand.
- Convert programme ideas, student problems, academic topics and founder insights into engaging content.
- Plan content for Instagram, Facebook, YouTube, LinkedIn and WhatsApp.
- Maintain the right balance between educational, inspirational, promotional and community-focused content.

Content Creation
- Write captions, hooks, video scripts, carousel content, ad copy and campaign messages.
- Coordinate and conduct basic photo and video shoots with students, teachers, coaches and team members.
- Create or coordinate reels, short-form videos, carousels, posters, stories and testimonials.
- Work with designers and video editors while also being capable of creating quick content independently using Canva and mobile editing tools.
- Repurpose one idea into multiple formats across different platforms.

Social Media Management
- Publish content according to the approved calendar.
- Manage comments, messages, enquiries and community interactions.
- Maintain a consistent brand voice and visual identity for each brand.
- Track trends, formats and platform updates relevant to students, parents and educators.
- Maintain an organised content bank of photographs, videos,



testimonials, scripts and creative assets.

Campaigns and Lead Generation
- Create social media campaigns for workshops, batches, test series, online courses and events.
- Coordinate with the marketing and admissions teams to generate and follow up on enquiries.
- Support paid advertising campaigns with creatives, copies, landing-page ideas and audience insights.
- Create urgency-based and conversion-focused campaigns without making the communication excessively sales-oriented.
- Track which content and campaigns generate enquiries, registrations and admissions.

Analytics and Reporting
- Monitor reach, engagement, follower growth, watch time, enquiries and conversions.
- Prepare a simple weekly performance report for each brand.
- Identify high-performing topics and formats and recommend improvements.
- Conduct regular content experiments with different hooks, formats and calls to action.
- Focus on meaningful business outcomes rather than vanity metrics alone.

Brand-Wise Focus
SGA

- Holistic education, personal growth, life skills and future-readiness
- Founder vision, educational insights and thought leadership
- Building trust with parents, students, educators and potential partners

The Weekend School
- Leadership, creativity, communication and practical learning
- Student experiences, workshop moments, transformations and testimonials
- Energetic, youthful and curiosity-driven content

Chate Prep Plus
- Smart study methods, exam preparation and academic problem-solving
- SSC, CBSE, CET and other relevant student-focused content
- Test series, crash courses, online batches and live doubt-solving promotions

Chate Coaching Classes
- Academic results, faculty expertise and student success stories
- Branch activities, admissions, examinations and parent communication
- Strengthening the established trust and legacy of the CCC brand

Ideal Candidate




- Has experience managing social media pages for a brand, organisation or personal project.
- Understands Instagram Reels, YouTube Shorts, carousels, stories and content trends.
- Can write clearly in English, Hindi and Marathi, or is comfortable creating bilingual content.
- Has strong storytelling, communication and coordination skills.
- Understands the difference between content that attracts attention and content that generates enquiries.
- Is comfortable interacting with students, parents, teachers and senior team members.
- Can manage multiple brands without mixing their communication styles.
- Is willing to work hands-on in an early-stage and fast-moving workplace.
- Can take feedback, meet deadlines and maintain consistent output.

Preferred Skills
- Canva
- CapCut, VN, Premiere Pro or similar editing tools
- Meta Business Suite
- Instagram and YouTube analytics
- Google Sheets and Google Drive
- Basic photography and videography
- AI tools for research, ideation, writing and content production
- Basic understanding of Meta Ads is an advantage

Key Performance Indicators

Your performance will be evaluated on:

- Content consistency and quality
- Growth in relevant reach and engagement
- Video views and audience retention
- Number and quality of enquiries generated
- Campaign performance and registrations
- Speed of execution
- Brand consistency
- Community responsiveness
- Ability to independently plan and execute content

What We Are Looking For

We are not looking for someone who only schedules posts.

We are looking for someone who can:

Understand the idea → find the story → create the content → publish it → measure the outcome → improve the next campaign.

Application Process

Please share:

1. Your resume
2. Links to social media pages or content you have managed
3. Three reels, posts or campaigns created by you
4. Your current location
5. Current and expected salary
6. Earliest joining date

Short Assignment

Select any one of our brands—SGA, TWS, CPP or CCC—and submit:

- Three reel ideas
- One carousel idea
- One lead-generation campaign idea
- A seven-day sample content calendar

Send your application with the subject line:

Application – Social Media Manager | Goregaon

📌 Social Media Manager (Mumbai)
🏢 Sampurna Growth Academy
📍 Mumbai