Position Overview

We are looking for a driven and relationship-focused Business Development skilled to lead sales and growth initiatives

within the Cafe segment of the HORECA (Hotel, Restaurant, Cafe) channel. The ideal candidate will have a strong background in B2B sales to cafes, QSRs, or food & beverage outlets, with a proven ability to build partnerships, drive revenue, and expand

market presence.

Roles & Responsibilities
Identify, prospect, and onboard new cafe, QSR, and HORECA clients within the assigned territory
Build and maintain strong relationships with cafe owners, chains, franchise operators, and procurement teams
Achieve monthly, quarterly, and annual sales targets for the cafe segment
Develop and execute territory-wise business development plans to grow market share
Conduct regular client visits, product demonstrations, and negotiations
Manage the complete sales cycle — lead generation, pitching, negotiation, closing, and after-sales support
Coordinate with supply chain/operations teams to ensure timely order fulfillment and service delivery
Monitor competitor activity, market trends, and pricing within the cafe/HORECA space
Maintain accurate records of client interactions,



sales pipeline, and forecasts (CRM/Excel)
Collaborate with marketing teams for promotional activities, trade schemes, and visibility drives
Ensure high levels of customer satisfaction and repeat business through consistent engagement

Required Skills & Experience
3–5 years of proven experience in cafe sales / HORECA / B2B field sales
Robust existing network within cafes, coffee chains, restaurants, or food service outlets is a plus
Excellent communication, negotiation, and relationship-building skills
Self-motivated with a target-driven approach and robust ownership mindset
Ability to travel extensively within the assigned territory
Proficiency in MS Office/Excel; CRM tool experience preferred
Basic understanding of the F&B;/coffee/beverage industry, pricing, and distribution dynamics

Educational Qualification
MBA/PGDM in Sales & Marketing.

Key Competencies
Territory & Account Management
Consultative Selling
Negotiation & Closing
Market Intelligence
Relationship Management
Ownership & Accountability

ilemjapan.com

📌 Business Development Executive Surat (India)
🏢 ILEM JAPAN
📍 India