Job Description

Senior Product Manager - Lead Distribution & Merchant ROI

Company: Justdial Ltd

Location: Bangalore, India (Onsite)

About The Role

We're looking for a Senior Product Manager to own how leads get distributed across our merchant base, from the algorithms that route enquiries to the systems that keep merchants engaged and paying. This is a high-leverage role: get it right, and merchants trust the platform enough to renew. Get it wrong, and they churn. You'll sit at the intersection of data, product, and revenue.

What You'll Own
Lead distribution engine: Design and evolve the logic that routes incoming leads to merchants based on proximity, response history, and category fit. Fix structural problems like leads clustering on a handful of top merchants while others go quiet.
Vendor trust and responsiveness scoring: Build a scoring system that rewards merchants who respond rapid and reliably, and flags ones who are ghosting leads, so distribution can adapt in real time.
Merchant re-engagement: When leads go unanswered, design the automated nudges (WhatsApp, IVR, push) that recover them and route them to someone who'll actually respond.
Client ROI: Translate raw distribution data into a transparent story merchants understand: what they paid, what they got,



and why it's working, via dashboards and proactive health alerts before renewal conversations happen.
Diagnosis and iteration: Use SQL and cohort analysis to find where the system is leaking value: which merchants get zero leads, which cities have latency problems, which categories are mismatched.

What Makes Someone Succeed Here
Comfortable writing SQL queries themselves, not just requesting them. This role requires digging into data hands-on.
Can tell the difference between a lead-quality signal (proximity, intent, specificity) and a business metric (renewal rate, credit usage), and won't confuse the two when designing a scoring model.
Has actually worked on a marketplace, directory, or lead-gen product before.

Requirements
5 to 8+ years in product management, with 3+ years specifically on lead distribution, ranking, or marketplace allocation problems.
Robust SQL; working knowledge of Python/R and A/B testing methodology.
Track record of measurably reducing churn or improving lead-to-conversion rates at scale.
Deep familiarity with local search, directory, or hyper-local service marketplaces (B2B or B2C).

(ref:hirist.tech)

📌 Justdial Senior Product Manager Roadmap & Strategy Bengaluru
🏢 Just Dial
📍 Bengaluru