Position Title: Area Retail Associate-MP CG (Third Party)

Position Summary: The Area Retail Associate (ARA) supports the Area Sales Manager by ensuring operational excellence, brand consistency, and sales performance across multiple PUMA SIS in a designated region. This role acts as a bridge between store teams and area leadership, helping drive store execution, training, and compliance.

Reports to: Team Head LFR and SIS

Key Objectives:

1.Store Support & Operations:-
• Assist multiple SIS with day-to-day operational requirements.

2.Sales Performance & Targets:-
• Track SIS-level KPIs
• Support SIS Staff in achieving sales targets through improved service and selling skills.
• Analyze SIS performance and share insights with the Area Sales Manager.

3.Visual Merchandising:-
• Ensure VM standards are implemented consistently across all SIS.
• Coordinate with VM team for execution of seasonal updates, campaigns, and product launches.
• Audit SIS display quality and provide corrective action plans.

4.Inventory & Stock Management:-
• Assist SIS in stock replenishment, stock counts, and shrinkage control.
• Identify fast/slow-moving products & support stock balancing across stores.




• Report stock gaps and discrepancies to the Area Manager.

5.Training & Team Development:-
• Conduct on-floor training for new and existing Retail Associates.
• Reinforce product knowledge, customer service expectations, and selling skills.
• Support performance coaching for SIS staff.

Key Performance Indicators:
Net Sales
Brand Ranking at SIS doors
Brand Desirability, Store Hygiene, Store Operations
Training scores, Product Knowledge
Up scaling Existing Space allocation
Current locations in premium Doors

Organizational Relationships:
Internal: Puma Corporate team, Merchandising/ Trading, Projects, Training and HR
External: SIS Distributor & Team and Store/SIS Owner, Dept/Floor Manager

Eligibility Criteria And Functional Competencies Required:
25 years in retail operations.
Experience handling multi-store/SIS/LFR or supervisory retail roles is an advantage.
Field-based rolerequires daily/weekly travel across assigned stores.
Versatile schedule, including weekends and retail peak seasons.

Education
Graduate (Preferred: Business, Retail, Marketing).

📌 Area Retail Associate Mp Cg Third Party Indore (India)
🏢 Puma
📍 India