Job Summary

We are seeking a creative and results-driven Digital Marketing Specialist to develop, implement, and optimize online marketing campaigns that enhance brand awareness, generate leads, and drive business growth.

Key Responsibilities
Plan and execute digital marketing campaigns across various channels.
Generate and nurture leads through digital marketing initiatives.
Manage and optimize social media platforms, including Facebook, Instagram, LinkedIn, YouTube, and Twitter/X.
Develop and implement SEO strategies to improve website rankings and organic traffic.
Create and manage Google Ads, Meta Ads, and other paid advertising campaigns.
Monitor website performance using Google Analytics and other reporting tools.
Create engaging content for websites, blogs, social media,



email campaigns, and marketing materials.
Conduct market research and competitor analysis to identify growth prospects.
Track campaign performance and prepare regular reports with actionable insights.
Collaborate with sales, design, and content teams to achieve marketing objectives.
Key Performance Indicators (KPIs)
Lead generation and conversion rates.
Website traffic growth and engagement.
Return on Ad Spend (ROAS).
A/B Testing
Social media engagement and follower growth.
SEO ranking improvements.
Campaign performance and ROI.

📌 Digital Marketing Executive Lead Generation Thrissur (India)
🏢 Switrus Holidays
📍 India