Role & responsibilities
Influencer Discovery & Onboarding
Identify relevant influencers and creators across platforms (Instagram, YouTube, Shorts, Reels). • Evaluate influencers based on niche relevance, engagement rate, audience quality, and brand fit. • Reach out, negotiate commercials, and onboard influencers for campaigns. • Maintain influencer database and long-term relationships.
Campaign Planning & Execution
Plan and execute influencer campaigns aligned with brand and marketing objectives. • Coordinate content briefs, timelines, and deliverables with creators. • Ensure brand guidelines and messaging are followed accurately. • Track campaign schedules and ensure timely posting.
Content & Collaboration Management
Review influencer content for quality, accuracy, and brand alignment before posting.
• Coordinate revisions and approvals when required. • Repurpose high-performing influencer content for ads and brand social channels. 4. Performance Tracking & Reporting
Budget & Cost Management
Preferred candidate profile
Solid understanding of influencer and social media marketing
• Excellent communication and negotiation skills
• Creative thinking with a data-driven approach
• Ability to manage multiple campaigns simultaneously
• Robust coordination and relationship management skills
• Basic understanding of performance metrics and analytics