looking for an experienced and result-oriented Area Sales Manager to drive sales growth, strengthen the dealer-distributor network, and lead the field sales team within the assigned territory. The ideal candidate should have a robust background in General Trade channel sales, team management, and distributor handling in the Consumer Durables, FMCD, FMEG, FMCG, or Building Materials industry.
Key Responsibilities
Sales & Business Development
Drive primary and secondary sales to achieve monthly, quarterly, and annual business targets.
Prepare and execute territory-wise sales plans in alignment with company objectives.
Monitor daily sales performance and ensure achievement of volume, value, and product mix targets.
Identify new business prospects and expand market penetration.
Distribution & Channel Management
Strengthen and expand the distributor and dealer network.
Appoint current distributors and dealers to improve market coverage.
Ensure product availability, visibility, and merchandising across all key outlets.
Coordinate with distributors for inventory planning and stock availability.
Market Execution
Execute current product launches and promotional campaigns effectively.
Monitor competitor activities, pricing, and market trends.
Ensure implementation of trade schemes, branding, and POP materials.
Commercial Excellence
Monitor collections and outstanding payments from channel partners.
Ensure adherence to company credit policies.
Drive healthy inventory management across the distribution network.
Team Management
Lead, coach, and develop the Territory Sales Officers/Sales Executives.
Conduct regular market visits with the sales team.
Track productivity and ensure achievement of individual KPIs.
Provide continuous coaching and performance feedback.