Role Summary

Responsible for managing and scaling the Direct-to-Consumer (D2C) Ecommerce business.
The role involves end-to-end ownership of the website, digital marketing campaigns, SEO/SEM, CRM, and ensuring a seamless customer journey across digital touchpoints to maximize revenue, conversion, and brand visibility.

Detailed Responsibilities
Manage and optimize end-to-end website operations on Shopify.
Drive SEO (on-page and off-page) to increase website traffic and rankings.
Plan, execute, and monitor performance marketing campaigns (Google, Meta, Marketplace Ads).
Execute Omni-channel campaigns including Google My Business (GMB) and Meta platforms.
Manage CRM for website: customer segmentation, retention campaigns, loyalty programs.
Oversee UI/UX improvements to enhance customer journey and conversion rate.
Analyze website performance, marketing ROI, and provide actionable insights.
Collaborate with design, product, marketplace, and logistics teams for smooth operations.

Desirable Attributes




Solid analytical mindset with ROI-driven approach.
Excellent communication and presentation skills.
Creative thinker with ability to ideate campaigns and solve problems.
Adaptability to fast-paced Ecommerce setting.
Team player with leadership potential.

Qualification (Minimum)
Graduate in Marketing Business Commerce IT
MBA in Marketing Digital preferred

Skills
Hands-on Shopify management
Expertise in SEO, SEM, Google Ads, Meta Ads
Knowledge of Omni-channel marketing & CRM tools
Robust command over Analytics (Google Analytics, Meta Business Suite, Shopify reports)
Understanding of UI/UX principles and customer journey mapping
Proficiency in MS Excel PowerPoint for reporting

Competencies Required
Strategic thinking with execution focus
Data-driven decision making
Leadership & cross-functional collaboration
Customer-centric mindset
Result orientation & accountability

📌 Managerc E Commerce Mumbai
🏢 Four Aces Fashion House
📍 Mumbai