Key Responsibilities
Campaign Planning & Execution
Manage end-to-end marketing campaigns for multiple clients across channels such as Email, SMS, web banners, push notifications, etc.
Coordinate with internal teams (design, content, product, sales) to ensure timely campaign deployment.
Ensure campaign assets, creatives, tracking links, and messaging meet client expectations and platform guidelines.
Campaign Optimization & Performance Management
Monitor campaign performance daily/weekly and optimize for lead generation, conversion rates (CVR), engagement, and ROI.
Analyze user behaviour and identify opportunities for better segmentation, targeting, and retention.
Use data insights to recommend improvements to clients and internal teams.
3. Client Management Handle multiple clients simultaneously with explicit communication, robust follow-up, and smooth execution.




Understand client goals and translate them into effective marketing strategies.
Share performance reports, insights, and actionable recommendations with clients.
4. Data Analytics & Reporting
Conduct in-depth data analysis to evaluate campaign metrics and funnel performance.
Build and maintain dashboards, trackers, and weekly/monthly reports using Excel
Present insights in a explicit, structured format to internal and external stakeholders.
Cross-functional Coordination
Work closely with the design team for creative development and quality checks.
Collaborate with sales teams to understand client KPIs and ensure alignment with business

📌 Client Marketing Shiksha Com Infoedge Noida
🏢 Info Edge
📍 Noida