Grow qualified organic traffic and inbound enquiries across the three web properties (envirocarelabs.com, proficiencytesting.in, training.envirocarelabs.com).
As the department runs an inbound model, organic search is one of the primary demand engines and this role is central to pipeline.
Job Responsibilities
Own keyword and technical SEO across all three web properties.
Deliver on-page and content SEO in partnership with the Content Specialist.
Run local SEO for Thane/Goa/Pune plus pan-India service pages.
Build backlinks and domain authority.
Monitor rankings, organic traffic and enquiry-form conversions (Ahrefs / Semrush, GA4, Search Console).
Prerequisites
Must-Have (Non-Negotiable):
Technical and on-page SEO capability.
Keyword strategy and search analytics.
Content-SEO collaboration.
Use of AI-assisted SEO tooling.
Behavioural Expectations
Data-driven and results-focused.
Persistent and methodical.
Cooperative with content and web.
Keeps current with search and algorithm changes.