Role & responsibilities

The Hospital Marketing Head / Marketing Manager will lead the hospital's marketing and business development initiatives to increase OPD and IPD patient footfall, strengthen referral networks, and expand corporate partnerships. The role involves managing a team of 10 marketing executives, developing strategic marketing plans, monitoring team performance, and ensuring sustainable business growth through trade and corporate marketing activities.

Team Leadership & Management
Lead, supervise, motivate, and mentor a team of 810 marketing executives.
Assign daily, weekly, and monthly targets to the marketing team.
Monitor field activities, review performance, and provide regular coaching and feedback.
Conduct team meetings, performance reviews, and training sessions.
Ensure timely reporting and achievement of departmental KPIs.

Trade Marketing
Develop and maintain robust relationships with referring doctors, clinics, nursing homes, diagnostic centers, and healthcare specialists.




Increase patient referrals through regular doctor visits and relationship-building initiatives.
Identify current referral sources and expand the hospital's referral network.

Corporate Marketing
Build relationships with corporate organizations, industries, educational institutions, insurance companies, TPAs, and government organizations.
Secure corporate health check-up contracts and business partnerships.
Negotiate and manage corporate tie-ups for employee healthcare services.

Business Development
Develop and execute marketing strategies to increase OPD and IPD patient footfall.

Reporting & Performance Monitoring
Prepare daily, weekly, and monthly business development reports.
Track patient acquisition, referral conversions, corporate business, and revenue growth.
Monitor marketing budgets and optimize resource utilization.
Present performance updates and growth strategies to senior management.

📌 Hospital Marketing Head Manager Kolkata (India)
🏢 NEW Town Nursing Home And Diagonistics
📍 India