Job Summary:

The position holder will be responsible for designing, deploying, and optimizing multi-tier relationship programs aimed at influencing the purchasing habits of trade partners and influencers. This role focuses on driving volume growth, building long-term brand affinity, and reducing churn among dealers/influencers.

Key Responsibilities: -

Multi-Tier Program Strategy:

Design and govern structured reward systems segmented by buyer type, including dealer volume rebates, contractor point accruals, etc.

Influencer Engagement:

Create specific onboarding, training, and certification incentives for architects, civil engineers, and contractors to ensure they prefer and recommend your brand's products.

Digital & Mobile App Ownership:

Manage the company's dedicated loyalty app or web portal used by trade partners to track point balances, submit invoices/QR token scans, and claim rewards.





Catalog & Redemption Management:

Select, source, and manage a compelling reward catalog tailored for the channel partners, ranging from cash backs, digital vouchers, holiday packages, etc.

Field Sales Enablement:

Work closely with Sales Team to equip them with localized loyalty schemes, promotional materials, and dealer-level analytics.

Data Analytics & Segmentation:

Monitor dealer buying patterns, tracking secondary sales data to flag drop-offs in transaction frequencies and deploy targeted re-engagement campaigns.

Financial Risk & Liability Management:

Forecast point liabilities and manage the massive promotional budget, ensuring the program yields a profitable return on investment (ROI) relative to total volume growth

📌 Loyalty Program Manager Kolkata
🏢 Shyam Steel
📍 Kolkata