A fastgrowing premium ethnic menswear brand is seeking a Performance & Growth Marketing Lead to own paid acquisition and retention marketing. This role will drive Meta & Google campaigns, optimize ROAS/CAC, and build CRM foundations.

Performance Marketing
End-to-end ownership of paid acquisition on Meta and Google.
Build and manage campaign architecture across awareness, consideration, and conversion.
Define and execute audience strategies: cold, lookalikes, interest-based, retargeting, and CRM-driven pools.
Write creative briefs for performance-led content (reels, static ads, carousels, stories).
Run structured A/B and multivariate tests on creatives, hooks, copy, CTAs, and landing pages.
Manage Meta pixel setup, event tracking, and conversion API configuration.
Own Google Ads campaigns: search (branded/non-branded/competitor), Shopping, Performance Max, and YouTube.
Ensure clean attribution via Google Tag Manager and Analytics.
Set and track ROAS, CAC, CTR, CVR, and CPO targets; build real-time dashboards for leadership.




Optimize media budget allocation and manage external agencies/freelancers intelligently.
Collaborate with product and website teams to improve funnel CVR and post-click experience.

Retention Marketing
Lay the foundation for CRM and lifecycle marketing.
Select and implement CRM/automation platforms.
Define customer lifecycle stages and build automated flows (welcome, post-purchase, cart abandonment, win-back).
Own email marketing calendar and WhatsApp/SMS campaigns with compliance and best practices.
Track repeat purchase rate, cohort retention, and support loyalty program design.

Requirements:
Engineering degree from IIT/BITS/NIT or equivalent Tier1 institute.
34 years handson performance marketing experience in D2C/ecommerce.
Solid analytical skills, campaign building expertise, and ownership mindset.
Preferred: fashion/apparel experience, CRM tools (Klaviyo, MoEngage), Shopify familiarity.

📌 Performance & Growth Marketing Lead C & Retail Kolkata
🏢 Uberlife Consulting
📍 Kolkata