Job Description :
Own the overall performance, maintenance, optimization, security, and uptime of the company website to ensure 99.9% availability, excellent user experience, and timely resolution of technical issues.
Drive website lead generation and conversion optimization through data-driven CRO strategies, continuous improvements, and conversion funnel optimization.
Create, manage, and optimize campaign-specific landing pages in collaboration with the Marketing and Sales teams to maximize lead conversions.
Plan, execute, and analyze A/B and multivariate tests to improve landing pages, forms, CTAs, user journeys, and overall website conversion rates.
Monitor website performance using Google Analytics 4 (GA4), Google Search Console, Microsoft Clarity, and Hotjar, providing actionable insights and recommendations.
Prepare and present weekly and monthly website performance reports, highlighting KPIs, conversion trends, technical issues, and improvement prospects.
Implement technical SEO best practices, including Core Web Vitals optimization, page speed improvements, schema markup, mobile responsiveness, and resolving crawl and indexing issues.
Collaborate closely with the SEO,



Digital Marketing, Content, Design, Development, and Sales teams to continuously improve website performance and user experience.
Ensure all website content is accurate, up to date, SEO-friendly, mobile-responsive, and aligned with the company's branding and business objectives.
Monitor user behavior, identify conversion bottlenecks, reduce bounce rates, improve customer engagement, and enhance the overall customer journey.
Track and improve website enquiry growth, organic traffic, landing page performance, conversion rates, and other key digital performance metrics.
Stay updated with the latest CRO, UX/UI, SEO, AI, analytics tools, and web technologies, implementing industry best practices to maintain a competitive digital presence.

Key Performance Indicators (KPIs):
Website Uptime (99.9%)
Website Enquiry Growth
Landing Page Conversion Rate
Bounce Rate Reduction
Organic Traffic Growth
Average Page Load Time
Number of A/B Tests Conducted
Core Web Vitals Compliance
Monthly Website Performance Report Submission

📌 Website & Cro Specialist Hyderabad (India)
🏢 IRISH EXPERT
📍 India