AREA SALES EXECUTIVE (ASE)

Job Role: Area Sales Executive

Department: Sales

Job location: Bangalore

Position Type: Full time

Work Experience: 1–4 years (FMCG/Alcobev)

Role Summary
Execute daily market operations, ensure secondary sales delivery, and drive outlet coverage & visibility across assigned territory.

Key Responsibilities
Achieve secondary sales targets, call rates & numeric distribution objectives.
Ensure beat adherence & improve coverage penetration through focused expansion.
Drive order booking, delivery coordination & retailer-level replenishment.
Maintain distributor stock hygiene; proactively avoid OOS situations.
Execute visibility assets, POSM placement & merchandising standards.
Support launches, promotions & trade activation programs.
Strengthen retailer relationships to drive loyalty, shelf presence & premiumization.
Track competitor pricing, schemes & trade programs.
Maintain daily sales reports, secondary trackers & coverage dashboards.




Use handheld/DMS tools for real-time performance reporting.

Education
Graduate; MBA/PGDM preferred.

Key Skills
Robust retail execution discipline & ability to manage dense, fast-moving markets.
Excellent relationship-building capabilities with retailers & distributor teams.
Valuable negotiation ability for shelf space, visibility & display enhancement.
Basic analytical & reporting ability using sales dashboards & market information.
Solid communication, problem-solving & operational follow-through.
Demonstrated ability to deliver consistent execution outcomes across beats.

Qualifications
Prior sales functional experience (preference for FMCG/Alcobev).
Experience working with DMS, handheld devices or beat planning tools.
Ability to work effectively with distributor salesmen & field promoters.

📌 Area Sales Executive Bangalore Bengaluru
🏢 Sunshine Workforce Solutions
📍 Bengaluru