Job Summary:
The Marketing Coordinator supports the planning and execution of marketing activities to promote the fitness centre’s services, memberships, and programs. This role focuses on coordinating campaigns, managing content, and ensuring smooth day-to-day marketing operations to attract and retain members.
Key Responsibilities:
Assist in planning and executing marketing campaigns for memberships, personal training, and group classes
Coordinate social media content (posts, reels, promotions) and maintain an active online presence
Work with designers and trainers to create engaging promotional materials
Manage email marketing campaigns and member communications
Support event planning such as fitness challenges, workshops, and open house events
Track campaign performance and prepare basic reports on leads, engagement, and conversions
Maintain the website and update offers, schedules, and announcements
Coordinate with local partners, influencers, and vendors for promotions
Ensure brand consistency across all marketing channels
Required Skills & Qualifications:
Bachelor’s degree in Marketing, Business, or related field
1–2 years of experience in marketing or coordination roles
Robust organizational and multitasking skills
Basic knowledge of digital marketing and social media platforms
Positive written and verbal communication skills
Attention to detail and ability to meet deadlines