Role Overview

The Global Director Demand Generation is responsible for designing and executing PROLIMs global demand generation strategy across North America, India, and ANZ markets. This role leads the SDR organization and regional demand generation initiatives to drive qualified pipeline growth, accelerate revenue, and strengthen strategic partnerships with ecosystem partners such as Salesforce, Siemens, and Snowflake.

The ideal candidate is a data-driven marketing leader with deep experience in B2B enterprise technology, digital marketing, and outbound pipeline development.

Location: Bangalore, India (US Shift) + Evening Overlap

Key Responsibilities
Own the global demand generation strategy aligned with revenue targets
• Build and scale a high-performing SDR organization across regions
• Develop multi-channel pipeline programs including outbound, ABM, digital campaigns, and partner marketing
• Partner closely with global sales leadership to align marketing pipeline targets with revenue goals
• Establish pipeline metrics including MQL, SQL, prospect creation, and revenue attribution
• Oversee campaign execution across email, LinkedIn, events, webinars,



and partner initiatives
• Implement and optimize marketing automation and CRM workflows
Analyze performance data and continuously improve campaign ROI and conversion rates
• Develop scalable playbooks for SDR outreach, lead qualification, and pipeline generation
• Manage regional demand generation leads and ensure consistent global execution

Qualifications
10+ years in B2B demand generation or growth marketing
• 5+ years leading global SDR or pipeline teams
• Solid experience with enterprise SaaS, cloud, AI, PLM, or manufacturing technology markets
• Deep expertise in CRM and marketing automation platforms
• Proven experience generating enterprise pipeline and driving revenue growth
• Strong analytical mindset with experience using marketing data and performance dashboards

Success Metrics
Pipeline generated by marketing and SDR team
• MQL SQL conversion rate
• SDR meeting-to-chance conversion
• Campaign ROI and pipeline velocity
• Revenue contribution from demand generation programs

📌 Global Director, Demand Generation Bengaluru
🏢 PROLIM
📍 Bengaluru