Role & responsibilities

We're looking for a Social Media & Content Manager who thrives at the intersection of content, speed, and AI. You'll own Burger Singh's social media execution, create high-impact content, and support franchise marketing across 100+ cities while maintaining the brand's bold, Hinglish personality.

Key Responsibilities

Social Media
Own daily publishing across Instagram, X, Facebook, and YouTube Shorts.
Manage content calendars, topical moments, and reactive content.
Write captions, copies, and scripts in Burger Singh's distinctive Hinglish, food-first tone.
Manage community engagement through comments and DMs.
Track key performance metrics (reach, engagement, saves, shares) and identify winning content.

Content Creation
Script Reels, YouTube Shorts, and brand videos.
Create copy for product launches, seasonal campaigns, and brand initiatives.
Collaborate with the Creative Head and design team on briefs, concepts, and scalable content ideas.

AI-Assisted Content Production
Create and iterate content using AI tools such as Midjourney, Runway, Veo, and Seedance.
Develop and refine prompts for AI-generated assets.
Ensure AI content aligns with Burger Singh's visual identity.




Build prompt libraries and AI content SOPs.

Franchise Marketing Support
Act as the primary marketing contact for franchise partners across India.
Manage creative requests including local offers, menu updates, occasion creatives, and WhatsApp assets.
Work within Canva templates and coordinate custom design requirements.
Ensure brand compliance with local relevance.
Maintain request trackers and SLA-driven response timelines.

Preferred candidate profile

Must-Have
24 years of social media content experience, preferably in F&B;, D2C, or consumer brands.
Robust Hindi/Hinglish writing with an authentic brand voice and wit.
Proven AI content production portfolio (images/videos).
Ability to manage high-volume content requests without compromising quality.
Self-driven and capable of executing independently.

Positive to Have
Experience with multi-outlet food chains or franchise brands.
Proficiency in Canva and design briefing.
Basic understanding of Meta Ads and boosted content.
Familiarity with social listening and analytics tools.

📌 Social Media And Content Specialist Gurugram
🏢 Tipping Mr Pink
📍 Gurugram