ROLE SUMMARY We're looking for a performance-first copywriter, not a brand writer. Your job is straightforward: Write copy that converts, lowers CAC, and scales revenue. You will work closely with: - Growth team - Creative team - Founders

WHAT YOU WILL OWN (KRAs)
Ad Copy That Converts
Write:
Hooks (primary focus)
Primary text
Headlines
For:
Meta Ads
Google Ads
YouTube
Email/Whatsapp
Output:
30 copy variations/week
Creative Testing Engine
Generate:
Multiple angles per personas
Continuously:
Test
Iterate
Kill weak copy
You are responsible for:
What messaging is working and why
Persona-Led Messaging
Translate:
Male vs Female psychology
Pain vs aspiration
Into:
Hooks
Scripts
Landing page copy
Funnel Copy Optimization
Improve:
CTR (ads)
CVR (landing pages)
UGC Script Writing
Write:
10 scripts/week
For:
Influencers
UGC creators
Performance Analysis (CRITICAL)
Analyze:
Which hooks work
Which messaging fails
Turn insights into:
Current copy KPIs (HOW YOU'LL BE MEASURED)

Core Metrics
CTR (Click Through Rate) - Target: +20% improvement over baseline
CAC Impact - Contribution to: Lower CAC via better creatives




Winning Hook Rate - Target: 20% winning rate
Creative Output Velocity - 30 copy variations/week
Conversion Rate (Landing Page) - Improvement in CVR via copy
Testing Speed - Time taken: Target: < 5 days cycle

REQUIREMENTS

WHAT GOOD LOOKS LIKE
Writes hooks that stop scroll
Understands:
Pain psychology
Indian consumer nuance
Thinks in:
Angles
Variations
Not attached to ideas

MUST HAVE SKILLS
Solid understanding of:
Meta ads
D2C funnels
Experience with:
UGC scripts
Performance marketing

BONUS (BIG PLUS)
Experience in:
Health / wellness category
Understanding of:
Pain psychology
Ability to:
Read ad performance data

COMPENSATION
Competitive (based on experience)
Performance-linked incentives (recommended)

FINAL NOTE (THIS IS IMPORTANT)

Driving business outcomes through words

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Growth And Performance Copywriter Hyderabad
🏢 Litemed
📍 Hyderabad