Role & responsibilities

Responsible for sourcing recent products and planning assortment mix based on famers demand across various geographies/Crops. Accountable for positioning various products with heavy competition. Focusing on demand generation activities for various product of the category based on unique high margin

Design and Lead the execution of marketing strategy to drive sales and increase footfalls across all zones. Design & Execute promotional program by empowering the AMROs

Creating Store& AMRO wise assortment plan. Ensure "Refreshment of Basket" Periodically.

Lead market research for the category - Recent brands, demand, Current vendors, pricing, competitive landscape, potential innovations, future outlook & opportunities





Train the Zonal Trainers, Field staff about the New and existing products

Research and understand the vendor network and get right partners on-boarded basis identified opportunities and demand patterns

MIS Reporting - Product performance, Marketing effectiveness etc

Conduct regular research about the consumer trends to identify need gaps in the market and bridge those areas

. 1.Competition Mapping
Analytical Skill
Marketing Skill
Team Dynamics
Financial Knowledge
6.Agility

Preferred candidate profile

📌 Category Manager Veterinary & Aqua Hyderabad
🏢 Coromandel International
📍 Hyderabad