Are you a seasoned Digital Marketing Specialist ready to lead our B2B enterprise software marketing efforts? We’re seeking someone with a strong focus on lead generation and extensive experience in B2B marketing, particularly within the SaaS industry. As our Marketing Specialist, you’ll drive demand generation, nurture leads, and optimize marketing and sales funnels. Bring your strategic mindset, analytical skills, and team-oriented spirit to our dynamic team.

Responsibilities
Develop and execute comprehensive marketing strategies for lead generation, pipeline growth, customer acquisition, engagement, and retention.
Utilize various marketing channels, including digital advertising, SEO, SEM, SMM, content marketing, email marketing, events, and webinars, to generate high-quality leads.
Monitor and analyze marketing performance metrics to assess campaign effectiveness and make data-driven optimization recommendations.
Develop and optimize marketing funnels, lead nurturing workflows, and automation processes to maximize lead conversion.
Collaborate with the sales team to develop sales enablement materials, including presentations, case studies,



and product documentation.
Work closely with cross-functional teams to align marketing efforts with overall business objectives.

Requirements
3 to 5 years of proven experience in product marketing, preferably within the SaaS industry.
Robust understanding of Indian and Global markets, including the US and UK, and market dynamics.
Excellent market research capabilities, with the ability to gather and analyze data for strategic decision-making.
Exceptional communication and presentation skills, able to convey complex concepts to technical and non-technical audiences.
Robust leadership skills with the ability to inspire and motivate teams.
Self-motivated, proactive, and able to thrive in a fast-paced, collaborative environment.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Digital Marketing Specialist Chennai (India)
🏢 CloudBankin
📍 India