Digital Marketing Executive (Performance Marketing)

Job Summary

The Digital Marketing Executive will be responsible for the day-to-day execution, optimization, and monitoring of digital marketing campaigns. The role requires hands-on experience in running Google and Meta campaigns, analyzing performance, and continuously improving lead generation and campaign efficiency.

Key Responsibilities
Create and manage Google Ads campaigns across Search, Display, Performance Max, and YouTube.
Create and manage Meta advertising campaigns for lead generation.
Perform daily optimization of campaigns based on performance metrics.
Monitor CPL, CPC, CTR, CPM, Conversion Rate, and ROAS.
Conduct keyword research and audience analysis.
Write compelling ad copies and coordinate creative requirements.
Set up conversion tracking using Google Tag Manager and Meta Pixel.
Monitor campaign performance using GA4.
Generate daily, weekly, and monthly performance reports.




Analyze competitor advertising strategies and identify growth prospects.
Optimize landing pages and campaign funnels for better conversions.
Support SEO implementation through keyword research and on-page optimization.
Monitor website traffic and user behavior using analytics tools.
Test current campaign strategies, audiences, and ad formats to improve performance.
Ensure campaign budgets are utilized efficiently while maintaining lead quality.

Skills Required
Google Ads
Meta Ads Manager
Google Analytics 4
Google Tag Manager
Conversion Tracking
Microsoft Excel
Performance Marketing
Keyword Research
Basic SEO
Robust analytical skills

Experience
13 years of hands-on experience in Google Ads and Meta Ads.
Google Ads and Meta certifications preferred.
Experience in lead generation campaigns will be an advantage

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📌 Digital Marketing Executive Performance Marketing Mumbai
🏢 Saroj Ganesh Podar Trust
📍 Mumbai