About Collegedunia

Collegedunia is one of India's leading education platforms, helping students discover the best colleges in India and abroad. From college research and exam prep to applications and campus insights, we simplify the entire student journey.

Founded in 2014, Collegedunia is consistently ranked among the top education portals by SimilarWeb and recognized as Best Educational Portal by IAMAI. It has also been featured among Top 100 Startups in Asia by Tech in Asia.

Backed by a team of 1000+ young and driven professionals, Collegedunia continues to scale rapidly, with strong growth and industry recognition.

Backed by strong fundamentals, Collegedunia has crossed ₹200 Cr in revenue and turned profitable, with ambitions to scale 3X and go public — read the full story

We are looking for:

Exciting times lie ahead! At Collegedunia, one of the leading educational portals, we are currently looking for a talented individual to join our innovative and passionate team. The ideal candidate should be comfortable using AI tools to enhance PPC workflows, possess strong analytical skills, and be proficient in Excel and Google Sheets for reporting and campaign analysis. A proactive attitude, attention to detail, and eagerness to learn and grow in a quick-paced environment are essential.

Roles & Responsibilities:

● Plan, execute, monitor, and optimize Google Ads campaigns across Search, Display, and Performance Max to achieve business objectives.

● Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance.





● Create compelling ad copies and optimize landing page recommendations to maximize conversions.

● Monitor campaign performance metrics such as CTR, CPC, CPA, ROAS, and conversion rates, and implement optimization strategies.

● Perform A/B testing for ad creatives, bidding strategies, and campaign settings to improve results.

● Generate regular performance reports and provide actionable insights using Excel and Google Sheets.

● Utilize AI tools to streamline PPC workflows, including keyword research, ad copy generation, campaign optimization, and performance analysis.

● Collaborate with internal teams to ensure campaigns align with marketing goals and business objectives.

● Stay updated with the latest Google Ads features, PPC trends, and digital marketing best practices.

Pre-requisites

● 6 months to 1.5 years of hands-on experience in PPC campaign management.

● Proven experience managing and optimizing live Google Ads campaigns (certification alone is not sufficient).

● Strong understanding of Google Ads campaign types, bidding strategies, conversion tracking, and campaign optimization.

● Comfortable using AI tools (e.g., ChatGPT, Gemini, Claude, or similar) to improve PPC productivity and decision-making.

● Good working knowledge of Microsoft Excel and Google Sheets, including formulas, filters, pivot tables, and basic reporting.

● Strong analytical and problem-solving skills with attention to detail.

● Good communication skills and the ability to work in a fast-paced environment.

Location:

Onsite, Gurgaon

📌 PPC Executive (Gurugram)
🏢 Collegedunia
📍 Gurugram