We are looking for a *creative, trend-savvy, and proactive Social Media Associate/Executive who can take ownership of our social media presence and build a strong, engaged organic audience.

The ideal candidate should have a strong understanding of social media trends, content creation, storytelling, influencer marketing, and audience engagement. You will be responsible for developing monthly content calendars, creating innovative content ideas and scripts, engaging with our community, and working closely with influencers and the creative team to drive brand visibility and engagement.

Key Responsibilities

1. Social Media Strategy & Planning

* Develop and execute *monthly social media content calendars* across Instagram and other relevant platforms.

* Plan content around product launches, campaigns, festivals, trends, offers, and brand initiatives.

* Identify trending topics, formats, sounds, reels, memes, and social media trends relevant to the beauty industry.

* Develop innovative ideas to increase *organic reach, engagement, followers, and brand awareness*.

* Maintain consistency in the brand's tone, messaging, visual identity, and overall social media presence.

2. Organic Social Media Management

* Manage day-to-day social media activities and ensure regular posting as per the content calendar.

* Actively engage with the *organic audience* through comments, DMs, stories, polls, Q&As;, and other interactive formats.

* Monitor audience responses, feedback, mentions, and conversations around the brand.

* Develop creative ways to build a strong and loyal social media community.

* Track engagement and identify what type of content performs best.

3. Content Ideation & Script Writing

* Develop *creative and engaging concepts for Reels, Stories, posts, and short-form videos*.

* Write compelling scripts for product videos, educational content, trend-based Reels, brand campaigns,



and promotional content.

* Create innovative hooks, CTAs, storytelling formats, and content angles that can capture audience attention within the first few seconds.

* Develop content ideas that are relatable, shareable, save-worthy, and aligned with current trends.

* Collaborate with the design and video teams to convert concepts into high-quality content.

4. Influencer Marketing & Media Content

* Create *innovative scripts and creative briefs for influencer collaborations*.

* Develop different content concepts for influencers based on their audience, personality, and content style.

* Coordinate with influencers for content requirements, timelines, briefs, revisions, and deliverables.

* Ensure influencer content communicates the brand's key messages while maintaining an authentic creator voice.

* Research and identify emerging creators and relevant influencers in the beauty, fashion, lifestyle, and relevant niches.

* Suggest new and creative influencer marketing formats beyond conventional product promotions.

5. Trend Research

* Stay updated with the latest *Instagram, YouTube Shorts, and social media trends*.

* Identify trending audio, formats, hooks, challenges, memes, and content styles that can be adapted for the brand.

* Monitor competitor social media pages and industry trends to identify opportunities.

* Regularly present fresh and innovative content ideas to the marketing team.

6. Performance Tracking & Analytics

* Monitor key social media metrics such as:

* Reach

* Engagement





* Shares

* Saves

* Comments

* Follower growth

* Reel views

* Story interactions

* Analyse content performance and provide insights on what is working and what needs improvement.

* Use social media insights to continuously improve the content strategy.

* Prepare regular social media performance reports.

Required Skills

* Strong knowledge of *Instagram and social media platforms*.

* Excellent *content ideation and creative thinking* skills.

* Strong *scriptwriting and copywriting* abilities.

* Good understanding of *Reels and short-form video content*.

* Strong knowledge of social media trends and organic growth strategies.

* Understanding of *influencer marketing and creator collaborations*.

* Excellent communication and coordination skills.

* Ability to understand the *beauty and personal-care audience*.

* Strong attention to detail and ability to meet deadlines.

* Ability to work in a rapid-paced, creative environment.

Preferred Skills

* Basic knowledge of *Instagram Insights / social media analytics*.

* Experience with Canva or other basic content creation tools.

* Understanding of influencer marketing platforms.

* Basic knowledge of SEO, hashtags, keywords, and social media discoverability.

* Experience working with beauty, fashion, lifestyle, D2C, or consumer brands will be an advantage.

Key Performance Indicators (KPIs)

* Organic follower growth

* Engagement rate

* Reel reach and views

* Saves and shares

* Story engagement

* Community engagement

* Content consistency and execution

* Quality and performance of creative concepts

* Influencer content performance

* Contribution to overall social media growth

Pay: ₹10,000.00 - ₹25,000.00 per month

Benefits:

- Leave encashment
- Paid sick time
- Paid time off

Work Location: In person

📌 Social Media Marketing Associate/Executive (Chandivali)
🏢 Lakyou Beauty
📍 Chandivali