About the Opportunity
A fast-growing D2C beauty & cosmetic brand builder in India, we craft compelling brand stories, product narratives, and conversion-driven content that resonate with Gen Z and millennial buyers. Our team blends consumer psychology, e-commerce trends, and bold creative voice to elevate cosmetic brands from launch to loyalty—powering Instagram-first campaigns, Shopify product pages, and email sequences that convert.

Role & Responsibilities

- Write punchy, on-brand copy for product descriptions, social media captions, email subject lines, and ad creatives tailored for D2C cosmetic audiences.
- Translate technical product specs (ingredients, textures, perks) into emotionally resonant, benefit-led messaging that drives clicks and conversions.
- Collaborate with designers and marketers to align copy with visual assets across Instagram, TikTok, and Shopify platforms.
- Optimize content for SEO and platform-specific algorithms—crafting keyword-rich meta descriptions, alt texts, and CTA variations.
- Test, track,



and iterate copy performance using data from analytics dashboards (Google Analytics, Meta Ads, Klaviyo).
- Support content calendars and campaign launches with timely, on-brand deliverables under tight deadlines.

Skills & Qualifications

Must-Have

- Copywriting
- SEO Writing
- Instagram Content
- Shopify
- Meta Ads
- Klaviyo
- Google Analytics
- TikTok Copy

Preferred

- Experience in beauty or cosmetics vertical
- Basic knowledge of Canva or Figma for content collaboration
- A/B testing experience with email or ad copy

Benefits & Culture Highlights

- On-site creativity hub with daily beauty product testing and trend ideation sessions
- Opportunity to own brand voice from launch to scale for high-growth D2C startups
- Mentorship from senior copy leads + monthly skill workshops on conversion psychology & Gen Z engagement

📌 C Copywriter (COSMETIC/ SKINCARE) (New Delhi)
🏢 Mindtel
📍 New Delhi