What We Are Looking for in the Candidate

Experience Level

- 1.5 – 2.5 years of hands-on performance marketing experience
- Independently managed live Google & Meta ad accounts
- Experience working in a startup, SME, or agency workplace preferred
- Has handled real campaign budgets (not just internship/demo accounts)

Google Ads Expertise (Primary Requirement)

- Strong experience in Search Ads
- Working knowledge of Display & Performance Max
- Experience with Remarketing campaigns
- Basic understanding of YouTube Ads
- Conducted keyword research independently
- Implemented negative keyword strategies
- Optimized bids (Manual CPC, Max Conversions, tCPA, tROAS)
- Monitored CPA, ROAS, CTR, Quality Score
- Managed and optimized campaign budgets regularly
- Set up and verified conversion tracking

Meta Ads Expertise (Primary Requirement)

- Hands-on experience with Facebook & Instagram Ads
- Built full-funnel campaigns (Awareness to Conversion)
- Created Custom & Lookalike audiences
- Implemented retargeting strategies
- Installed and monitored Meta Pixel




- Optimized based on CPL, CAC, ROAS
- Improved campaign performance using data insights

Tracking & Analytics Knowledge

- Experience with Google Analytics
- Basic working knowledge of Google Tag Manager
- Understanding of conversion tracking setup
- Knowledge of attribution models
- Ability to read and interpret funnel metrics

Performance Optimization Skills

- Daily campaign monitoring
- Budget allocation between campaigns
- Scaling profitable campaigns
- Pausing or restructuring low-performing ads
- Conducting A/B testing (creatives & copy)
- Identifying funnel drop-offs

Reporting & Data Mindset

- Can prepare weekly performance reports
- Provides insights, not just numbers
- Makes data-driven decisions
- Comfortable explaining performance metrics clearly

Skills:- Google Analytics, Google Tag Manager (GTM), Meta-data management, Test strategy, campaigns, Lead Generation, Analytics and Reporting

📌 Google & Meta Ads Performance Marketer (Jaipur)
🏢 HireBloc Ventures
📍 Jaipur