Position Overview

We are looking for a strategic and growth-oriented Senior Social Media Strategist to own ILEM Japan's social media presence, content strategy, and influencer marketing program end to end. This role goes beyond content scheduling. You will set the strategic direction for how ILEM Japan shows up across platforms, lead a content and creator engine that drives engagement and sales, and mentor junior team members while partnering closely with brand, product, and performance marketing teams.

Roles & Responsibilities

● Own end-to-end social media strategy across Instagram, Facebook, YouTube Shorts, LinkedIn, Pinterest, and emerging platforms, aligning every channel with brand and business goals

● Define the content strategy and lead monthly and quarterly content calendars, directing and mentoring junior social media specialists, designers, and content creators

● Identify cultural trends, platform shifts, and emerging formats early, and translate them into brand-relevant content strategies ahead of the curve

● Drive follower growth, engagement, reach, and community health across all channels

● Lead ideation and creative direction for Reels, short-form video, carousels, and storytelling-led campaigns, briefing designers, photographers, and videographers

● Build and scale ILEM Japan's influencer and creator marketing program, owning relationships with key creators and negotiating high-value collaborations

● Own influencer campaign strategy end to end, from creator selection and outreach through performance tracking, ROI reporting, and budget management

● Oversee community management, ensuring timely, on-brand engagement across comments, DMs, and customer interactions

● Own social media analytics and reporting, translating performance data into actionable strategy and recommendations for leadership





● Partner closely with performance marketing, brand, and product teams to scale high-performing content and align social strategy with broader business objectives

● Manage and mentor junior social media and content team members, setting the standard for quality, tone, and output.

Required Skills & Experience

● 5-8 years of experience in social media strategy, content marketing, or influencer marketing, ideally for a D2C, e-commerce, fashion, beauty, wellness, food, or consumer brand

● Proven track record of growing brand presence and engagement across Instagram and short-form video platforms

● Solid content ideation, storytelling, and creative direction skills, with an eye for what makes content perform

● Demonstrated experience building and scaling influencer or creator marketing programs, including budget ownership

● Ability to identify trends early and translate them into effective, on-brand strategy

● Experience managing or mentoring junior team members, freelancers, or agency partners

● Strong analytical skills, comfortable using performance data to guide strategy, content decisions, and reporting

● Excellent communication, negotiation, and stakeholder management skills

Preferred Qualifications

● Comfortable shooting and editing content on mobile

● Experience with Canva, CapCut, Adobe Express, or Premiere Pro

● Understanding of Meta Ads and paid social performance metrics

● Experience working with creator or UGC agencies

Educational Qualification

● Bachelor's / Masters degree in Marketing, Communications, Mass Media.

Key Competencies

● Social Media Strategy

● Content Strategy & Storytelling

● Influencer & Creator Marketing

● Team Leadership & Mentoring

● Community Management

● Data-Driven Decision Making

● Stakeholder Management

● Ownership & Accountability

📌 Sr. Social Media Strategist (Ahmedabad)
🏢 ILEM JAPAN
📍 Ahmedabad