Job Description – Marketing Executive (Mid-Level)

Position: Marketing Executive (Mid-Level)

Department: Marketing

Experience: 5-7 Years

Location: Mohali

Role Overview

We are seeking an experienced and results-driven Marketing Executive to lead the planning,

execution, and optimization of integrated marketing initiatives. The ideal candidate will have a

strong background in digital and performance marketing, campaign management, brand

development, and customer acquisition. This role requires close collaboration with cross-functional

teams to drive business growth, strengthen brand positioning, and support product marketing

initiatives.

Key Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business objectives

and growth targets.

• Plan, manage, and optimize multi-channel marketing campaigns across digital, social media,

email, search, display, and offline channels.

• Drive customer acquisition, lead generation, and brand awareness through data-driven

marketing initiatives.

• Monitor campaign performance using analytics tools, identify optimization opportunities,

and maximize marketing ROI.

• Support product launches by developing go-to-market strategies, promotional campaigns,

and customer engagement programs.

• Work closely with Product, Sales, Business Development, Compliance, and Design teams to

ensure consistent messaging and successful campaign execution.

• Coordinate with external marketing agencies, media partners, and vendors to deliver high-

quality marketing initiatives.

• Conduct market research, competitor analysis, and customer behavior analysis to identify

emerging trends and business opportunities.

• Manage marketing budgets efficiently and ensure campaigns are delivered within timelines

and objectives.

• Develop and maintain marketing dashboards and reports, providing actionable insights to





senior management.

• Ensure brand consistency across all customer touchpoints and marketing communications.

• Stay updated with the latest digital marketing trends, technologies, and industry best

practices.

Required Qualifications & Skills

• Bachelor's degree in Marketing, Business Administration, Communications, or a related

field.• 5–7 years of experience in marketing, with a strong focus on digital and performance

marketing.

• Demonstrated experience in developing and executing successful multi-channel marketing

campaigns.

• Strong understanding of digital marketing channels, including SEO, SEM, PPC, social

media advertising, email marketing, content marketing, and marketing automation.

• Experience with marketing analytics platforms such as Google Analytics, Google Ads, Meta

Ads Manager, and CRM/marketing automation tools.

• Excellent analytical skills with the ability to interpret campaign performance data and

optimize marketing effectiveness.

• Strong project management and organizational skills with the ability to manage multiple

initiatives simultaneously.

• Excellent written and verbal communication skills.

• Strong stakeholder management and cross-functional collaboration abilities.

About Finvasia

Finvasia is a multi-disciplinary, multinational organisation operating across financial services,

technology, real estate, and healthcare. Over the past 13+ years, Finvasia has built and

managed global platforms serving millions of clients across 180+ countries.With a portfolio of

brands including Fxview, Shoonya, ACT Trader, CapitalWallet, Zulutrade,

AAAfx, Gini Health, bodyLoop, StackFlow, and more, Finvasia offers a collaborative and

diverse work workplace with global exposure and opportunities to work across

cutting-edge technologies.

Finvasia is an equal opportunity employer, committed to diversity, inclusion, and a

supportive workplace culture

📌 Digital Marketing Executive (Sahibzada Ajit Singh Nagar)
🏢 Finvasia
📍 Sahibzada Ajit Singh Nagar