Roles & Responsibilities

Key Responsibilities

- Keyword Research & Search Term Optimization

- Conduct extensive keyword research for new and existing products using

- Amazon Brand Analytics, Search Query Performance, Helium 10, DataHawk, and other keyword research tools

- Build comprehensive keyword lists covering high-volume, high-converting, long-tail, competitor, branded, and category keywords

- Continuously discover recent keyword opportunities through Search Term Reports and customer search behavior

- Monitor keyword rankings and identify opportunities to improve organic visibility

- Optimize keyword bids based on ACOS, ROAS, CTR, CVR, CPC, and conversion performance

- Regularly add negative keywords to eliminate wasted ad spend Perform ASIN and competitor targeting research to uncover new growth

- opportunities

- Collaborate with the catalog team to improve keyword indexing across product titles, bullet points, backend search terms, A+ Content, and Brand Store pages

- Maintain a structured keyword master sheet for every product and continuously expand the keyword universe

- Stay updated with Amazon search trends, seasonal keywords, and competitor activity

Campaign Setup & Execution

- Execute, set up, launch, and manage advertising campaigns on Amazon India

- Create and manage Sponsored Products, Sponsored Brands, Sponsored Display, and Video campaigns

- Build campaign structures using Auto, Manual, Keyword, Product Targeting, and Category Targeting

- Configure campaign budgets, bidding strategies, placements, and targeting

- Ensure campaigns follow internal naming conventions and account structure

- Perform campaign QA before launch to ensure error-free execution

Campaign Optimization

- Monitor campaign performance daily and take timely optimization actions

- Optimize bids, budgets, keywords,



ASIN targeting, and placements

- Pause underperforming campaigns and scale winning campaigns

- Identify search term opportunities and add negative keywords

- Improve campaign efficiency while maintaining profitability

- Execute A/B tests across keywords, bidding strategies, targeting, and campaign structures

- Continuously improve ACOS, TACOS, ROAS, and overall account efficiency

Analytics & Reporting

- Pull and analyze campaign performance data from the Amazon Advertising Console

- Track key metrics including ROAS, ACOS, TACOS, CPC, CTR, CVR,

- Impressions, Clicks, Orders, Sales, and Spend

- Analyze Search Term Reports to identify winning keywords and wasted spend

- Identify optimization opportunities based on campaign performance

- Prepare daily, weekly, and monthly performance reports with actionable insights

- Highlight performance trends and recommend next steps

Budget Management & Scaling

- Manage daily, weekly, and monthly advertising budgets efficiently

- Allocate budgets based on campaign performance

- Scale winning campaigns while maintaining target ACOS and TACOS

- Monitor budget pacing and ensure effective utilization of advertising spend

Listing Optimization Support

- Coordinate with the catalog team to improve listing performance

- Recommend improvements to product titles, bullet points, backend keywords, A+ Content, product images, and Brand Store

- Monitor Buy Box ownership and listing health

- Identify opportunities to improve organic rankings alongside paid advertising

Account Management

- Monitor overall account health and campaign delivery

- Troubleshoot campaign issues and policy violations

- Maintain a clean and organized Amazon Advertising account structure

- Stay updated with Amazon Advertising features, algorithm updates, and best practices

📌 Amazon Ad Specialist/Performance marketing (Amazon Ads,C) (Hyderabad)
🏢 CGvak Software Exports
📍 Hyderabad