Key Responsibilities

- Keyword Research & Search Term Optimization

- Conduct extensive keyword research for new and existing products using Flipkart Ads data, search insights, and marketplace research tools

- Build comprehensive keyword lists covering high-volume, high-converting, long- tail, competitor, branded, and category keywords

- Continuously identify recent keyword opportunities through search term analysis and customer search behavior

- Monitor keyword performance and identify opportunities to improve product visibility

- Optimize keyword bids based on ROAS, CPC, CTR, CVR, and conversion performance

- Regularly add negative keywords to eliminate wasted ad spend

- Perform competitor product research to identify growth opportunities

- Collaborate with the catalog team to improve keyword indexing across product titles, descriptions, attributes, and catalog content

- Maintain a structured keyword master sheet for every product and continuously expand the keyword universe

- Stay updated with seasonal search trends and marketplace demand

Campaign Setup & Execution

- Execute, set up, launch, and manage advertising campaigns on Flipkart

- Create and manage Keyword, Product, Search, and Display advertising campaigns

- Configure campaign budgets, bidding strategies, targeting, and placements

- Organize campaigns following internal naming conventions and account structure

- Perform campaign QA before launch to ensure accurate execution

Campaign Optimization

- Monitor campaign performance daily and take timely optimization actions

- Optimize bids, budgets, keywords, product targeting, and placements

- Pause underperforming campaigns and scale winning campaigns





- Identify profitable search terms and add negative keywords regularly

- Improve campaign efficiency while maintaining target ROAS

- Execute A/B tests across keywords, bids, campaign structures, and targeting strategies

- Continuously improve advertising efficiency while reducing wasted spend

Analytics & Reporting

- Pull and analyze campaign performance data from the Flipkart Ads Console

- Track key metrics including ROAS, CPC, CTR, CVR, Impressions, Clicks, Orders, Sales, Spend, and Advertising Cost

- Analyze keyword and search term performance to identify optimization opportunities

- Prepare daily, weekly, and monthly performance reports with actionable insights

- Highlight performance trends and recommend next steps

Budget Management & Scaling

- Manage daily, weekly, and monthly advertising budgets efficiently

- Allocate budgets based on campaign performance

- Scale winning campaigns while maintaining profitability

- Monitor budget pacing and ensure effective utilization of advertising spend

Catalog Optimization Support

- Coordinate with the catalog team to improve listing performance

- Recommend improvements to product titles, descriptions, attributes, keywords, images, and catalog quality

- Monitor listing quality scores and product discoverability

- Identify opportunities to improve organic visibility alongside paid advertising

Account Management

- Monitor overall account health and campaign delivery

- Troubleshoot campaign issues and policy-related challenges

- Maintain a clean and organized Flipkart Ads account structure

- Stay updated with Flipkart Ads features, marketplace updates, and best practices

📌 Flipkart Ad specialist/Performance Marketing (Hyderabad)
🏢 CGvak Software Exports
📍 Hyderabad