Position: Digital Marketing Specialist

Experience : Fresher to 5+ Years

Location: Saraswati vihar, pitampura new delhi -110034

Employment Type: Full-Time

We are a growing Ayurvedic healthcare organization focused on providing authentic treatments and wellness solutions to patients across India. To scale our reach and strengthen our online presence, we are seeking a skilled Digital Marketing Specialist with strong expertise in performance marketing, website management, and social media content creation.

Key Responsibilities

1. Performance Marketing & Lead Generation :-

- Plan, execute, and optimize Facebook Ads campaigns for high-quality lead generation.
- Expand lead generation efforts to Google Ads and other performance marketing platforms (YouTube, Instagram, Display, Native Ads, etc.).
- Monitor campaign performance, optimize CPC, CPL, and ROAS, and ensure target KPIs are achieved.
- Conduct A/B testing for creatives, ad formats, targeting, and landing pages.
- Collaborate with the sales/call center team to ensure lead quality and improve conversion rates.

2. Website Design & Management

- Oversee the design, content, and performance optimization of the company website.
- Manage landing pages, product pages, consultation booking systems, and SEO best practices.
- Coordinate with developers/designers for updates, technical fixes, and new feature integrations.
- Ensure website is optimized for speed, user experience (UX), and lead capture.

3. Social Media & Content Management

- Develop and execute a monthly social media content calendar.
- Write scripts and ideas for Instagram/Facebook reels, short-form videos, and creatives.
- Manage posting schedules,



engage with followers, and reply to comments/messages.
- Track content performance and suggest improvements for engagement and reach.
- Collaborate with graphic designers, video editors, and creative teams.

4. Strategy & Analytics

- Prepare weekly and monthly reports on lead generation, ad performance, and social media growth.
- Use analytics tools (Meta Ads Manager, Google Analytics, Google Tag Manager, Search Console) to track and measure ROI.
- Suggest innovative strategies for scaling leads across multiple platforms.
- Stay updated with the latest trends in performance marketing and digital content.

Requirements

- 6 Months to 2+ years of experience in Digital Marketing, with strong expertise in Performance Marketing (Facebook Ads & Google Ads).
- Hands-on experience in website designing/management (WordPress, WooCommerce, or similar CMS) is Plus.
- Strong knowledge of lead generation strategies, funnel optimization, and remarketing campaigns.
- Good understanding of SEO, SEM, and content marketing.
- Experience in managing social media platforms (Facebook, Instagram, YouTube).
- Ability to create content calendars, ad copies, and video scripts.
- Strong analytical skills with the ability to track KPIs and optimize campaigns accordingly.
- Excellent communication and organizational skills.
- Familiarity with healthcare/wellness domain (preferred but not mandatory).

What We Offer

- Competitive salary package based on experience.
- Opportunity to grow with a fast-scaling healthcare brand.
- Creative freedom to implement current marketing strategies.
- Collaborative and supportive work environment.

📌 Digital Marketing Specialist (Delhi)
🏢 Anvi Ayurveda
📍 Delhi