Senior Digital Marketing Manager

Experience

3–8 years of experience in Digital Marketing.

Experience in Real Estate is preferred.

Qualification : Any Degree + Digital Marketing Certification

Job Summary

We are looking for an experienced Digital Marketing Executive who can develop, execute, and optimize digital marketing campaigns to generate high-quality leads, increase brand awareness, and maximize ROI. The candidate should have expertise in paid advertising, SEO, social media, analytics, and campaign management.

Key Responsibilities

· Strategy & Planning

· Develop and implement digital marketing strategies aligned with business goals.

· Prepare monthly and quarterly marketing plans.

· Plan lead generation campaigns and brand-building activities.

Performance Marketing

· Manage Google Ads (Search, Display, YouTube, Performance Max).

· Manage Meta Ads (Facebook & Instagram).

· Optimize campaigns to reduce Cost Per Lead (CPL) and improve Return on Ad Spend (ROAS).

· Handle campaign budgets efficiently.

SEO & Website

· Improve website ranking through on-page and off-page SEO.

· Monitor website traffic and optimize conversion rates.

· Coordinate with developers for landing pages and website improvements.

Social Media Management

· Plan content calendars.

· Execute organic and paid social campaigns.

· Increase followers, engagement, and brand visibility.

Lead Generation

· Generate qualified sales leads.

· Monitor lead quality and coordinate with the sales team.

· Improve lead conversion through digital campaigns.

Analytics & Reporting

Ø Use Google Analytics 4 (GA4), Google Tag Manager (GTM), and Looker Studio.

Ø Prepare daily, weekly, and monthly reports.

Ø Analyze campaign performance and recommend improvements.

Content Marketing

Ø Coordinate with designers and content writers.





Ø Create campaign briefs and marketing copy.

Ø Manage email marketing and WhatsApp campaigns.

Marketing Automation

Ø Manage CRM integrations.

Ø Implement lead nurturing workflows.

Ø Use marketing automation tools where applicable.

Vendor & Agency Management

Ø Coordinate with advertising agencies, freelancers, and media partners.

Ø Ensure timely delivery of creative and campaigns.

Required Skills

v Google Ads

v Meta Ads Manager

v Google Analytics 4 (GA4)

v Google Tag Manager (GTM)

v SEO (On-page & Off-page)

v SEM

v Word Press

v Looker Studio

v Canva/Adobe Creative Suite (basic understanding)

v Email Marketing

v CRM Tools

v Excel and PowerPoint

Key Performance Indicators (KPIs)

· Monthly qualified leads generated

· Cost Per Lead (CPL)

· Lead-to-site-visit ratio

· Lead-to-sales conversion

· Return on Ad Spend (ROAS)

· Website traffic growth

· Organic keyword rankings

· Social media engagement and follower growth

· Campaign ROI

· Timely submission of reports

Leadership Responsibilities

· Mentor junior marketing executives.

· Coordinate with the Sales, CRM, and Design teams.

· Present campaign performance to senior management.

· Recommend current digital marketing trends and tools.

· Preferred Certifications

· Google Ads Certification

· Google Analytics Certification

· Meta Blueprint Certification

· Hub Spot Digital Marketing Certification

Salary Range

3 – 6 years' experience: ₹ 4 – 8 LPA (depending on performance and industry experience)

For a real estate company like Hiland Realty, include:

v Experience generating high-quality real estate leads.

v Expertise in marketing luxury villas, plots, apartments, or managed farmland projects.

v Knowledge of property portals and lead management.

v Experience running geo-targeted campaigns and remarketing.

Ability to coordinate with the sales team to improve site visits and

📌 Digital Marketing Manager (Bengaluru)
🏢 Hiland Realty Private
📍 Bengaluru