Role Rural Activation Manager - GT Location Bangalore Reporting Head - Rural Channel Promotional Activities and BTL Planning Implementation - Plan rural activation campaigns and promotional activities to create brand awareness generate demand and drive product trials in line with AOP within allocated BTL budget - Coordinate with customer marketing team on schemes crafted for the branch in rural channels - Coordinate with marketing team to develop effective communication materials for rural markets - Collaborate with internal sales teams agencies and vendors to ensure seamless execution of the activation plans - Provide clear guidelines product knowledge and key messages to ensure consistent brand representation and effective communication Recent product launches - - Collaborate with customer marketing team in planning new product launches in rural markets - Drive the implementation of the new product launches in rural markets in accordance to the plan w r t visibility criteria distribution targets trade and incentive schemes - Ensure communication adherence to SOPs relating to new product launches across the sales team Market Intelligence and Gap analysis - Gather market intelligence related to competition activities plans to improve sales and distribution in rural markets - Evaluate gaps and challenges w r t competition activities partner with central teams to arrive at actionable solutions - Cascade specific action plans w r t rural channel activations to field teams for implementation IT initiatives GTM implementation - - Drive the implementation of IT agenda within the rural channel track the usage of IT infrastructure tools and resolve issues - Devising and implementation of alternate Rural GTM strategy as per laid out framework Performance Management - Track and analyze the performance of activations and campaigns using relevant metrics and tools - Evaluate the impact on brand visibility consumer engagement and topline improvement - Provide insights and recommendations for continuous improvement People and Cross functional Collaboration - - Collaborating across stakeholders for driving sales revenue and identification of right and critical markets for the activations - Facilitating all round development of the reporting team Listed below are the key performance goals for the role Performance Goals are the critical outcomes of a job contributing to the organization s and role s success Delivery of sales revenue within BTL budget Effectiveness of activations programs ROI sales improvement Improvement in specific market shares penetration basis activations Adherence to launch and implementation of activation programs Listed below are the key competencies for the role each of the competencies reflect the right capability and the respective proficiency level required for the role-holder Category management ROI mindset focusing on Cost and Value Management Shape Implement GTM Strategy Data Analytics Driven Decision Making Understanding and Leveraging Shopper Mindset Trade Marketing Excellence through In-Store Execution Fostering relationships with internal and external stakeholders Below is the minimum qualifications relevant experience which are essential to execute the role It may not be a reflection of job holder s own qualification and skills MBA with exposure to field sales trade marketing customer marketing in an FMCG organization with mandatory stint as Area Sales Manager 4 to 6 years