Lands Homes is building India s most trusted AI-powered real estate ecosystem and we are seeking a Performance Marketing Manager who can architect execute and scale a high-velocity acquisition engine across multiple channels This is a senior individual contributor role for someone who knows how to drive growth with precision operate complex funnels and turn analytics into revenue impact The role demands ownership intelligence and sophistication and a highly polished skilled presence ROLE RESPONSIBILITIES1 User Acquisition Campaign Management Own end-to-end performance campaigns on Google Ads Meta Ads and emerging platforms Maintain channel pacing bid strategies budgets and daily delivery hygiene Drive high-intent users not vanity traffic optimize for quality not just volume Build and run a creative experimentation engine angles hooks messaging formats Conduct continuous A B testing audience refinement and CPC CPL optimizations 2 Funnel Building Optimization Architect multi-segment funnels for Buyers Owners Agents and Builders Build deep funnel visibility Lead Unlock Call Visit Booking Move the system away from cheap leads to qualified leads CPQL focus Implement event-based optimization to tie ad delivery to business results Reduce drop-offs with landing page experimentation UX fixes and CRO frameworks 3 Tracking Measurement Analytics Deploy and maintain pixel infrastructure GTM GA4 offline conversions UTMs and event tracking Ensure every funnel step is measurable with full attribution clarity Build dashboards Looker Sheets for CPL CPQL CAC ROI Revenue Influence Deliver weekly monthly business reports with diagnostic insights not just numbers 4 Data-Driven Optimization Analyze performance daily to identify waste anomalies opportunities and growth pockets Use data to guide audience strategy creatives keywords bidding and budgets Conduct keyword research audience persona refinement and structured testing frameworks Implement creative funnel feedback retargeting loops to maximize ROAS 5 Cross-Functional Collaboration Work with Creative Team to align ad messaging landing pages funnels and brand voice Partner with Sales to understand lead feedback quality drops and performance gaps Collaborate with Product to define events backend tracking UX fixes and insights Maintain a tight loop between Marketing Sales Product to tighten funnel efficiency WHO YOU ARE 3-7 years experience in performance marketing paid acquisition A B testing expert Fluent with GTM GA4 Meta Ads Google Ads Comfortable managing 3-10L monthly budgets Obsessed with analytics funnel math Polished structured articulate and professionally groomed Able to present insights to founders CXOs with clarity A strong executor not just a planner Job Types Full-time Permanent Pay 60 000 00 - 120 000 00 per month Benefits Cell phone reimbursement Food provided Health insurance Provident Fund Work from home Ability to commute relocate Yeshwanthpur Bengaluru Karnataka Reliably commute or planning to relocate before starting work Preferred Work Location In person

📌 Performance Marketing Manager — Growth & Acquisition (Karnataka)
🏢 Lands And Homes
📍 Karnataka