We are seeking a proactive and results-driven Marketing and Demand Generation Executive with hands-on experience in IT product service marketing B2B lead generation cold calling and AI-powered prospecting tools The ideal candidate will be responsible for identifying high-quality prospects generating interest through multi-channel outreach and supporting the sales pipeline with data-driven strategies You will work closely with the sales and marketing teams to build targeted campaigns nurture leads and accelerate revenue growth Key Responsibilities Lead Generation Prospecting Identify and source potential clients through online research industry databases directories and social platforms Build clean and maintain high-quality prospect lists and lead databases Conduct market research to define target segments buyer personas and decision-makers Use platforms like LinkedIn Sales Navigator Apollo io Snov io and ZoomInfo if available to enrich and segment prospects Cold Calling Direct Outreach Conduct outbound cold calls to targeted prospects in relevant industries introducing IT products and services Understand client pain points objectives and requirements to position offerings effectively Qualify leads using frameworks such as BANT CHAMP and schedule discovery calls or demos for the sales team Perform regular follow-ups via calls and email to maintain engagement and enhance conversion opportunities Meet and exceed weekly monthly outreach qualification and meeting targets AI-Powered Marketing Automation Use AI and automation tools Apollo io Snov io Klenty Mailchimp Sendinblue Lemlist etc to streamline lead sourcing enrichment and engagement Build and manage email automation sequences drip campaigns and nurturing workflows Execute multi-channel outbound campaigns email LinkedIn phone outreach to drive top-of-funnel pipeline growth Stay updated with AI and digital marketing trends to improve lead quality and campaign effectiveness Collaboration Reporting Work closely with the sales and marketing teams to refine messaging targeting scripts and outreach strategies Maintain accurate lead and activity records in CRM systems HubSpot Salesforce Zoho etc Track analyze and report weekly monthly lead generation metrics and campaign performance Participate in pipeline review meetings and provide insights for continuous improvement Required Skills Qualifications Bachelor s degree in Business Administration Marketing or a related field 1 5-2 5 years of proven experience in business development lead generation inside sales or sales development within the IT software industry Strong cold calling communication persuasion and negotiation skills Hands-on experience with AI-based and automation tools Apollo io Snov io Klenty Mailchimp Sendinblue etc Proficiency with CRM systems HubSpot Salesforce Zoho etc Ability to research and identify decision-makers and create targeted prospecting lists Analytical mindset with the ability to interpret data and optimize outreach strategies Highly organized self-driven target-oriented and able to work independently as well as collaborate in a team Job Types Full time Permanent Pay 21 000 00 - 25 000 00 per month Benefits Paid sick time Paid time off Provident Fund Work Location In person

📌 Marketing & Demand Generation Executive (Tamil Nadu)
🏢 Angler Technologies India
📍 Tamil Nadu